North West, the 13-year-old daughter of Kim Kardashian and Kanye West, has sparked online criticism after appearing in a TikTok video with a noticeably altered nose shape, prompting viewers to target her mother.
In the clip posted to the shared TikTok account belonging to Kardashian and her daughter, North dances and lip-syncs to the song SOS by Rihanna. The video quickly drew comments from viewers who questioned the teenager's altered facial appearance.
A report published by the Daily Mail on September 2, 2026, highlighted growing user concern over the video. Several commentators argued that the 13-year-old appeared to have reshaped her nose using makeup contouring.
Viewer backlash and parenting criticism
Social media users expressed concern over the influence of North's family environment. One commenter stated that it was a shame for the child to be influenced by relatives into believing her face was not beautiful as it is, calling the situation bad parenting.
Another user noted feeling bothered by the contouring on her nose and questioned what was happening. A third commenter stressed that children require guidance and boundaries, adding that North needs present and supportive parents while saving mistakes for adulthood.
Addressing her age and public image, another individual simply remarked that she is literally a child.
Debate over facial filters
Not all viewers agreed that makeup contouring caused the change in North's appearance. Some commentators suggested that a digital filter was used during filming to alter her facial features.
One viewer pointed out that visual distortions occurred repeatedly throughout the video, claiming that North's actual face could occasionally be seen beneath the artificial effect.
Another commenter noted that regardless of whether the video featured a filter or makeup, the image presented still impacts how a young person views themselves.
Family background
North is the first child of 45-year-old television personality Kim Kardashian and rapper Kanye West. The former couple welcomed their eldest daughter in June 2013 and later had three more children together: Saint, Chicago, and Psalm.
Previous viral appearances
The recent TikTok clip is not the first time North's public appearance has drawn attention. In August 2026, the 13-year-old released a music video for a new song in which she rapped about themes of betrayal and pain.
Earlier in February 2026, photos surfaced showing North displaying hand piercings. In December 2025, at age 12, she posed for photos styled with blue hair, long nails, and a diamond dental grill.
