Contraceptive brand Prudence has officially released the audiovisual piece for Love Chain, a sexual health campaign featuring Puerto Rican artist Residente in the Dominican Republic.
The video initiative aims to broaden conversations surrounding sexual health while promoting informed, responsible choices that remain free from shame and social prejudice.
According to the campaign concept, when an individual chooses to take care of their own sexual health, that single decision extends to their partner, their immediate environment, and the broader community. The project frames personal protection not merely as an isolated choice, but as the initial link in a shared chain of care.
Designed with a concise runtime and fast-paced visual language, the production is tailored specifically for distribution across social media platforms and digital outlets.
Residente, whose real name is René Pérez Joglar, is a prominent Puerto Rican rapper, singer, and songwriter who gained international fame as the co-founder of the alternative hip-hop group Calle 13. Known for his socially conscious lyrics and numerous Grammy and Latin Grammy awards, the musician brings cultural prominence to discussions surrounding reproductive wellness.
Prudence is a major condom and sexual health brand distributed across Latin America by DKT International, a global non-profit organization focused on family planning and HIV prevention.
Dominican Republic campaign launch and events
The official release of the video builds upon promotional activities conducted across the Dominican Republic in July 2026.
Love Chain was formally presented during a meeting in Santiago at the AC Hotel Santiago, followed by a primary launch event in Santo Domingo held at the Hard Rock Cafe Santo Domingo inside the BlueMall complex, which Residente attended in person.
During those meetings, representatives from Prudence and the recording artist met with news media and organizational partners to advocate for more open and accessible sexual education.
The outreach schedule developed across both cities brought the campaign to television broadcasts, radio programming, print press, podcasts, and digital platforms to engage diverse audiences.
Alan Vera Vázquez, the corporate marketing director for Latam North at Prudence, said that Love Chain stems from a simple idea that every responsible decision can generate an impact extending far beyond a single individual.
Vera Vázquez added that the organization aims to help make discussions surrounding sexuality and protection increasingly natural, approachable, and free from societal prejudice.
Santo Domingo, located on the southern coast of Hispaniola, is the capital and financial center of the Dominican Republic, while Santiago de los Caballeros is the nation's second-largest city, situated in the northern Cibao region. BlueMall Santo Domingo is one of the capital city's primary commercial centers.
Resource for ongoing health education
The public release of the video marks a new phase for the dissemination of the Love Chain campaign across the Caribbean nation.
Organizers stated that the video provides news media outlets with a dedicated audiovisual resource to accompany content and public discussions regarding disease prevention, personal wellness, healthy relationship dynamics, and comprehensive sexual education.
