Disney is planning to launch a free subscription tier for its Disney+ streaming platform in select American countries, according to a document leaked online.
The unreleased pricing grid was shared as a screenshot on X by the unofficial account DisneyXHulu, revealing details of the proposed free option.
Leaked rate card details
Under the leaked proposal, the free plan would replace the existing Standard with Ads subscription option. That plan currently allows users to view movies and series in 1080p resolution across two screens simultaneously with advertising breaks.
Subscribers to the proposed free tier would retain access to the entire Disney+ content catalog. This includes animated classics such as Aladdin and The Lion King, as well as productions from Pixar, Marvel, and Star Wars.
However, the leaked document indicates that viewers using the free tier would need to accept compromises regarding image resolution and multi-screen playback capability.
Corporate response and market scope
The Walt Disney Company has not officially confirmed plans for a free tier. However, Disney Chief Executive Officer Josh D'Amaro previously indicated that the corporation was considering the option of a free subscription model.
According to the leaked document, the rollout of the free option is expected to target specific countries across the American continent initially.
No expansion has been announced for European markets, including France. Viewers in France must currently pay a minimum of €6.99 per month to access Disney films and television series.
Streaming industry background
The Walt Disney Company operates Disney+ as its premier subscription video-on-demand platform, featuring content from Walt Disney Animation Studios, Pixar, Marvel Studios, and Lucasfilm. The service competes globally in a rapidly evolving streaming landscape.
Major subscription services have increasingly explored lower-cost and ad-supported tiers to maintain subscriber growth and expand advertising revenues. Josh D'Amaro leads Disney's executive operations as Chief Executive Officer, overseeing strategic initiatives across the company's entertainment divisions.
