American actress Sydney Sweeney has launched a new promotional campaign on Instagram for her lingerie brand Syrn to celebrate her birthday month of September.
Sweeney, who turns 29 years old in September, shared a series of new promotional snapshots modeling pink, light blue and black lingerie items from her brand.
Lingerie collection promotion
The new promotional images feature Sweeney posing in front of the camera in the same garments shown in a recent promotional video published on her social media account.
In her latest social media update, the actress invited her online followers to join in celebrating her birthday month by purchasing items from the Syrn line.
The release of the new image series continues an ongoing promotional effort for her apparel brand throughout the late summer period.
Recent brand announcements
The current promotional push follows an earlier video published on August 27, 2026, in which Sweeney first called on fans to celebrate her birthday month with her collection.
Sweeney previously highlighted specific items from her brand on July 16, 2026, when she released a video disclosing her personal favourite piece from the line.
That presentation followed another promotional photo shoot shared on July 11, 2026, which generated widespread interest and positive reaction among her followers online.
Background and career
Sydney Sweeney is an American actress who rose to international prominence for her roles in the television drama series Euphoria and the comedy-drama anthology series The White Lotus.
Her television performances earned her two Primetime Emmy Award nominations in 2022, establishing her as one of Hollywood's leading young screen performers.
In addition to her acting career, Sweeney expanded into business by founding her production company, Fifty-Fifty Films, and launching her venture into apparel design with the Syrn lingerie line.
