Skip to content
MarketsIndicesCommoditiesFXRates
Finance

Joe Minihane turns to gardening after AI wipes out career

Travel writer Joe Minihane turned to local gardening in the Peak District after artificial intelligence replaced his copywriting work of 25 years.

Joe Minihane turns to gardening after AI wipes out careerCharley Atkins / SWNS

Former travel writer Joe Minihane has retrained as a gardener in the Peak District after losing his 25-year writing career to artificial intelligence software.

The veteran freelancer saw his annual income of £45,000 collapse when companies automated his copywriting roles, reflecting wider fears over white-collar job displacement across the United Kingdom.

Minihane had spent decades traveling the globe as a freelance travel writer. His assignments included flying safaris in Kenya, trekking into the Bwindi Impenetrable Forest in Uganda to see mountain gorillas, swimming with whale sharks off Okinawa, and stargazing in Peru's Sacred Valley.

To secure a reliable living alongside his travel assignments, Minihane supplemented his income with corporate copywriting for large businesses. The £45,000 he earned in most years provided a comfortable lifestyle for his family.

However, corporate clients began informing him last year that artificial intelligence tools could handle his work. The sudden loss of employment caused severe financial distress, forcing Minihane to distribute fliers around his local neighbourhood in an effort to launch a new career.



"In a devastating end to a 25-year writing career, I've officially been replaced by Artificial Intelligence," Minihane said, adding that the resulting stress had been unbearable as credit card bills spiralled.

After a 25-year writing career, Joe Minihane found the copywriting jobs he had relied on as a freelancer to supplement his income no longer existed as they were done by AI

Loss of regular income

The transition began gradually in late 2024 when a major consumer guide website stopped assigning work to Minihane. Without a steady stream of corporate assignments, he could no longer afford the time or expenses required for adventurous travel writing.

The situation escalated when an editor sent an email confirming that his company would rely on artificial intelligence to generate written content. The decision eliminated Minihane's regular income of £2,000 a month overnight.

As a self-employed worker, Minihane received no severance pay or exit interview with human resources. While he formally thanked senior managers on the advice of a mentor, he privately vented his anger to his editor over WhatsApp. The editor shared his frustration and soon lost his own job as well.

After three months of searching for work, Minihane secured a contract editing artificial intelligence copy for a travel brand. Although he felt uncomfortable editing machine-generated text, the pay was stable and the work was straightforward.

Eight months later, the company informed Minihane that he had unwittingly trained the software to improve its own output. He was given one week of notice before his contract ended without renewal, leaving his 25-year writing career completely dismantled.

Fears of white-collar job losses



Minihane's experience aligns with warnings from prominent technology figures regarding artificial intelligence and employment. Dario Amodei, chief executive of artificial intelligence start-up Anthropic, claimed the software could eliminate half of entry-level white-collar jobs.

Analysis by Microsoft found that AI could complete at least 90 per cent of the work carried out by historians and coders and 80 per cent of salespeople and journalists

Forecasts from the Institute for Public Policy Research think-tank indicate that up to eight million UK jobs could be threatened over the next three to five years under a worst-case scenario.

However, AI Minister Kanishka Narayan offered a contrasting view at the Labour Party conference on Monday, stating that there was no evidence so far of an overall reduction in jobs due to artificial intelligence, with some businesses reporting job creation.

Industry research points to high exposure levels across specific sectors. Kickresume experts estimated that telephone operators and office administration or support roles face an 83 per cent risk of replacement by artificial intelligence.



Separate analysis by Microsoft examining 200,000 chatbot conversations indicated that artificial intelligence could perform at least 90 per cent of tasks carried out by coders and historians. The analysis also showed potential automation levels of 80 per cent for salespeople and journalists, and 75 per cent for DJs and data scientists. Other vulnerable roles include customer service assistants, financial advisers, and product promoters.

Impact on household finances

The abrupt end of Minihane's writing work caused his taxable income to drop by more than a third. The financial loss heightened his lifelong anxiety condition and triggered bouts of depression as debt accumulated.

Because Minihane's partner works full-time in the National Health Service, the family managed to maintain mortgage payments and keep up monthly pension contributions. However, they were forced to drain savings and eliminate spending on family outings, holidays, takeaway coffee, and subscriptions.

Dario Amodei, chief executive of AI start-up Anthropic claimed that Artificial Intelligence could wipe out half of entry level white-collar employment

Job searches on LinkedIn yielded few options beyond social media writing or editing machine copy. Applications for those positions produced no results, prompting Minihane to seek an entirely different line of work.

Transition to outdoor work

The idea for a career change arose during a telephone conversation with his sister in December 2025. While reminiscing about their grandparents' garden, his sister suggested that Minihane turn his childhood passion into a business.

Eager to work outdoors and away from digital tools, Minihane printed advertising fliers, launched an Instagram page, and promoted his services in local WhatsApp groups. Friends soon hired him and submitted positive reviews on Google, helping the enterprise grow.

In June 2026, a local gym couple hired him to construct a garden pond. Minihane built a habitat for newts and frogs in the Hope Valley in the heart of the Peak District, accompanied by robins and goldfinches as he worked in the dirt.

His monthly income now ranges from £750 to £3,000. Although earnings fluctuate, budgeting experience from his freelancing years helped him pay off his credit card debt and stabilize his household finances.

Finding roles resilient to automation

Other workers have made similar transitions. One of Minihane's former colleagues left the music industry to retrain as a counsellor, while another writer retrained to join National Health Service mental health services.

Microsoft's analysis identified manual trade roles, such as painter-decorators, cleaners, and roofers, as among the safest from artificial intelligence, as customers continue to value personal relationships and human expertise. Other suggested career paths involving transferable skills include plasterers, electricians, plumbers, teachers, police officers, midwives, and nurses.

To protect against sudden employment shocks, financial experts recommend maintaining three to six months of living expenses in an easy-access savings account. Minihane noted that while artificial intelligence offers value, strong regulations and guardrails are essential as workers navigate career transitions.

Related

Leave a comment

Your email address will not be published. Required fields are marked *