Jaguar has officially unveiled its £120,000 Type 01 electric grand tourer during a public launch event in New York, marking the 90-year-old British carmaker's transition to an all-electric lineup.
The monumental 5.2-metre four-door grand tourer produces over 1,000 horsepower, accelerates from 0 to 62 mph in 3.2 seconds, and offers a real-world driving range of 400 miles. Jaguar claims the flagship model is one of the most eagerly awaited cars in recent history.
The car is expected to cost from between £120,000 and £140,000, with higher-specification models exceeding £150,000. That price is roughly double the average cost of Jaguar's previous combustion-engined models.
Bosses say the vehicle will reposition Jaguar in the market to secure its future by selling fewer cars at a higher price point.
The launch comes almost two years after Jaguar announced its dramatic rebrand. The manufacturer stopped selling all petrol and diesel cars for 12 months and sparked a backlash with an unconventional advertising campaign featuring fashion models and slogans such as "Copy Nothing", "Delete Ordinary", "Break Moulds" and "Live Vivid", but no cars.
Jaguar also confirmed it would retire its iconic growler badge of a jaguar baring its teeth in favour of a more contemporary visual identity.
A fortnight later, Jaguar unveiled the Type 00, an electric concept car painted in Barbie satin pink. The moves prompted criticism from existing customers, the wider public, Elon Musk, and Reform UK leader Nigel Farage.
US President Donald Trump dubbed the rebrand "seriously woke" and a "total disaster" that left Jaguar in "absolute turmoil".
As the covers came off in New York, managing director Rawdon Glover told the Daily Mail he was confident the Type 01 was "going to appeal to a target audience" of younger urban buyers who "want to make a strong statement about themselves".
Glover acknowledged that the car's expansive proportions and polarising design will not be to everyone's taste. "I am worldly enough to know that for some people it's perhaps too bold. And that's OK," he said.
The company previously stated it expects 85 per cent of customers buying its next generation of electric vehicles to be new to the brand. However, Glover said around 50,000 people have already expressed interest in being kept informed about availability, with 78 per cent non-Jaguar owners, suggesting a slightly higher retention rate than originally predicted.
"Jaguar was absolutely at a crossroads. We realised we needed to make some really big decisions about where we went next with the brand," Glover said. "Our client base was shrinking and ageing. That's not a great combination. And if you look at the commercial performance of the Jaguar brand, all those things pointed us in one direction. We had to do something much bolder and take a very big step forward."
Repositioning a British Automotive Icon
Customers can place orders for the Type 01 starting today, with first deliveries expected around the middle of next year and UK deliveries scheduled for mid-2027.
The car will be built in Solihull. While annual production output has not been disclosed, the volume will be a fraction of the petrol Jaguars produced in recent years. Glover said it will not be the best-selling model in Jaguar's forthcoming lineup, but it will be the most striking.
Performance, Aerodynamics and Powertrain
The Type 01 is built on a bespoke platform and uses a tri-motor setup, with two electric motors at the rear and one at the front, sending drive to all four wheels through a single-speed automatic transmission.
The system produces 1,015 horsepower and 1,035 Newton metres of torque. Beyond its 0 to 62 mph time of 3.2 seconds, acceleration from 62 mph to 112 mph takes four seconds, reflecting Jaguar's focus on reviving a tradition of delivering cars with "power in reserve". The car reaches a top speed of 155 mph.
At 1.4 metres high, the Type 01 is the structurally stiffest and most powerful road car Jaguar has produced. It is also the most aerodynamic Jaguar ever, with a drag coefficient of 0.23Cd. That improves on the F-Type Coupé at 0.34Cd and approaches the Lucid Air at 0.197Cd. Front battery-cooling vanes and a rear active spoiler assist aerodynamic performance.
Exterior Styling and Technical Innovations
Measuring 17ft (5.2 metres) long, 6ft 7in wide, and weighing an estimated 2,700 kg, the Type 01 features a monolithic body with few shut lines. Its turning circle is 37ft 9in.
The face of the car features four narrow lights designed to make it distinctive when seen coming up behind on the motorway at night.
Much of its 17ft length consists of an enormous flat bonnet, making the vehicle as big as a long-wheelbase Range Rover.
Visor-like frameless windows and frameless doors accentuate its size, while the absence of a rear window further exaggerates its dimensions. Standard 23-inch wheels account for more than half of the car's total height, with 21-inch wheels available as an option.
A key design feature is the "Impossible Panel", a three-metre-long section of aluminium bodywork above the rear wheels that meets at three different angles to create an arrowhead-like indentation. Jaguar had to build a bespoke body press to produce it.
The redesigned Leaper logo's strikethrough motif appears on bronze-effect aluminium signatures behind the front wheel arches, the front grille, and the rear light cluster. Brake lights and indicators are concealed within the upper sections of the rear lights, while a third brake light sits flush in the tailgate above the active spoiler.
Straight lines mirror from the bonnet edge onto the cockpit, door mirrors, and interior rear panel, leading into a 450-litre (16 cubic feet) boot compartment designed as a modern twist on the classic E-Type stowage area.
Jaguar will allow initial buyers to choose from a range of satin and gloss paint finishes. Later, buyers can access JLR's bespoke personalisation programme to add unique paint finishes at a premium.
Battery Architecture and Rapid Charging
The Type 01 carries a 120kWh lithium-ion battery with 118kWh of usable capacity. Under the official WLTP test cycle, it delivers up to 450 miles of range. Jaguar's internal testing shows a real-world range of 400 miles, and up to 320 miles when driven continuously at motorway speeds.
Advanced software monitors every cell continuously and can isolate an individual cell in five milliseconds if overheating is detected. The battery is backed by an eight-year or 100,000-mile warranty.
The car incorporates JLR's ThermAssist technology, also featured on the Range Rover Electric and Range Rover Sport Electric, which directs thermal energy to the battery or cabin to maintain optimal operating temperatures and extend battery life.
An 850-volt charging system enables charging up to 350kW, which can add 200 miles of range in 13 minutes. Because 350kW chargers are not yet widely available in most countries, including the UK, the battery includes split-charging capability that halves to a 400-volt system to draw up to 250kW from slower chargers.
Charging ports on both front wings support AC charging at up to 22kW, while the right-hand port also supports DC charging. Rapid DC charging takes the battery from 10 per cent to 80 per cent in 22 minutes.
Interior Cabin and Driving Experience
Inside, drivers sit low in the chassis guts, similar to a traditional sports car. A 24-inch OLED display stretches from behind the steering wheel to the centre dashboard, accompanied by minimalist seats and plush fabrics.
Rear visibility is beamed from a roof-mounted camera to the dashboard. A dashboard soundbar eliminates the need for door speakers.
A central spine splits the cabin into four compartments and houses cupholders, cubbies, and rear passenger vents.
Daily Mail motoring editor Rob Hull drove a prototype at JLR's test track in March. Travelling well beyond motorway speeds, the car gathered pace with ease, creating a wafting sensation akin to a £500,000 Rolls-Royce. Rear-wheel steering provided agility despite the car's 2.5-tonne weight, while the vehicle glided across the track in near total silence.
