Prices for Nvidia's flagship GeForce RTX 5090 graphics card have climbed past 5,000 euros in Germany, even though the card launched nearly a year and a half ago, according to VideoCardz.
The cheapest model currently available is the INNO3D PCI-Ex GeForce RTX 5090 iChill Frostbite Pro, listed at 5,242 euros, roughly 270,000 hryvnias. That is far above its recommended price of 2,300 euros. Some other models are approaching 5,500 euros.
By comparison, the most affordable RTX 5090 in Germany cost about 3,000 euros in January, meaning the minimum price has risen by roughly 73% over eight months. The MSI Ventus 3X OC rose from 3,150 euros to 5,249 euros over the same period, a 67% increase.
Gap with Nvidia's official pricing
The gap with Nvidia's own recommended pricing has grown especially wide. Last year the company cut the price of the RTX 5090 Founders Edition in Germany to 2,100 euros. That means the custom versions now on sale cost about 2.5 times more than Nvidia's official price. Buying a Founders Edition at that recommended price at retail is now practically impossible.
Why prices keep rising
One reason cited for the shortage is high demand from companies using consumer GPUs for artificial intelligence tasks, similar to how cryptocurrency miners bought up gaming GeForce cards several years ago. A similar pattern has emerged in the United States, where the RTX 5090 passed the 5,000 dollar mark a few weeks ago.
The GeForce RTX 5090 is Nvidia's top consumer graphics card, aimed at gamers and creators who need the highest level of performance. Cards in the middle of their product cycle typically become cheaper over time as supply catches up with demand, but the RTX 5090 has instead kept getting more expensive, a trend that does not look like a short-term spike.
A troubled launch
Reviewers have described the launch of Nvidia's RTX 5000 series as the worst graphics card series launch in the past decade, worse even than the reception of the GeForce RTX 2000 series. Buyers have faced limited supply since launch, recommended prices that were never really available, and misleading performance charts.
