What does it do to us Ilary Blasi in the promotion of Berlinthe spin-off of The Paper House dedicated to the character played by Pedro Alonso? Building on the success of Uniquethe docufilm in which she told the truth about the end of her marriage to Francesco Totti a year and a half later, Ilary Blasi is now a wild card capable of shaking things up and bringing prestige to whoever hires herand this is why the choice to have her interact with Alonso for the launch of the series in which he is the protagonist, with a Spritz instead of the infamous coffee that those who have seen Unique knows well, has proven successful on all fronts.
X content
This content can also be viewed on the site it originates from.
Between an Ilary Blasi who speaks Roman and a Pedro Alonso who speaks Spanish, the gag was successful both due to the ability of the two protagonists to get involved and both for that carousel of contrasts that Netflix has decided to make its own not only for the promotion of Berlinbut also for that of Suburræternathe spin-off of Suburra – The series starring Spadino, brilliantly played by Giacomo Ferrara. On that occasion Netflix had chosen to involve Francesca Fagnani in a very nice little scene during which he interviewed Amedeo Cinaglia, the character played by Filippo Nigro. In short, beyond the budget, Netflix demonstrates that it has a great eye for launching its products, so much so that the wait, rather than for the actual series, is linked to the initiatives on which the platform works to amaze and entertain its subscribers.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
