What does it mean that Eminem is “going to die”?

Eminem he's about to shed his skin or, as they say, “he's about to kill his old self.” In short, his first artistic identity is about to die and give way to a new chapter in his life. This transformation would come after over 20 years of career, thanks to the new album, The Death of Slim Shady (he created the nickname himself in 1997).

In the video the date for the new album is in the summer, while the news is given – corroborated by his friend 50 Cent – of the artist's passing. To give it is a reporter from a fake TV, Detroit Murder Files and everyone agrees that, because of her rhymes, she deserved this inglorious end.

This is the twelfth album, after the one in 2020, which immediately conquered the charts with the single Godzilla.

On the one hand he undermines the past, on the other hand he glorifies it, in fact he invited superfans to send him material for a documentary in which his fame is glorified. But deep down we know, Eminem remains the rapper of contradictions and provocations.

The song 97 Bonnie and Clyde it had been cited in court by the Supreme Court as a demonstration of how far words can go: in the text, Eminem dreamed of making his partner end up at the bottom of the lake. It was the period of the ex Kim's separation and the judge wondered whether a person could be convicted of wishing for the death of others.

His artist friends support him: the announcement of the album came when Dr. Dre received his own star on the Hollywood Walk of Fame and then at Jimmi Kimmel Live” (in March, even if he hadn't heard it yet because it seems that Eminem be very jealous of his music).

This mysterious revolution is probably his personal as well as artistic necessity because in the video he defines himself in various ways (indirectly), as an “antihero full of enemies”, for example. And his lifelong friend 50 Cent confirms this by calling him a “psychopath”.

The fake journalist paints him as a rebel who messes up the rules with irreverent and controversial songs.

It would come to mind They killed Spider-Man of 883 but in that case it was a superhero who died, here it is a self-proclaimed rebel who leaves a world of contradictions to embrace another.

Ok, some fans really believed it and panicked thinking that the rapper was announcing the end of his career, but when he leaves that's not the case, it's an ingenious idea to anticipate the arrival of the album.

Slim Shady, with his nasal voice, is another personality of Eminem (who also uses the real name Marshall Mathers): they are three parts of a single self, as he wrote in his 2008 memoir (The way I am). They come out when his art needs it, even if sometimes they cause some damage or step on some toes, especially of hypocrites and respectables. In recent years this biting personality has been a bit latent and kept on the sidelines, perhaps because maturity has left room for something else, but now it's back in all its force, starting with this old-fashioned murder video.