A white dress For nine brides. It is not the title of a romantic comedy, but a real fact. The founder of the lucky spanx brand, Sara Blakely lent his wedding dress Several times, nine in fact. And it is not said that the number does not grow. The same entrepreneur defined this story as “The history of sisterhood of the itinerant wedding dress »in a post on Instagram.
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Via Social, a few days ago, Blakely revealed that she had lent her dress to several brides who needed it. The video IG shows photos of each of them wearing the same dress, brought, however, in a unique way.
«I love the idea that a dress can tell different stories of shared love and sisterhood. It is a dress full of good karma. 🌟 I hear a special bond with every woman who has worn it so far … Nataly, Julie, LJ, Renata, Carmin, Loren, Stephanie, Jenna and Shellie! What do you think … should we enlarge sisterhood? ” Spanx’s founder wrote in the Caption.
This “custom” for Blakely began several years ago and, as she herself makes you understand, the journey of his wedding dress It will not stop at nine. After sharing the story of her wedding dress, Sara launched an appeal to action to help bride-to-be affected by the fires of Los Angeles of 2025 and by the floods in the North Carolina caused by Hurricane Helene in September 2024. A woman always moved by very good intentions, there is no doubt, but whose history put us in front of a question.
In the era of sustainability, of the fight against Fast fashion And to the accumulation, after the wedding dress shakes the dust of dosso to be reused on other occasions (last, Queen Camilla also re-de-defying)) Are we ready to embrace what seems to be becoming a trend?
From the reservation times to the test methods, from the real cost to any penalties in the event of a late return. Here are all the necessary answers (to dissolved questions once and for all) to be known before renting a wedding dress
We are willing to lend an important piece of ours puzzle of life to complete the puzzle someone else? Meanwhile, in Great Britain and the United States it seems to become a popular practice: the wedding dress lends itself to others, perhaps with some changes. Whether it’s buying a vintage dress, selling it or recycling it, we are in the era in which the brides are increasingly adopting a circular closure circular approach. That’s why they also always choose to rent their clothes after the wedding, so that they are not worn only for a day before being relegated to the bottom of the closet.
A creation very similar to that created for the wedding of the First Lady 20 years ago by John Galliano for Dior for sale for only 45 thousand dollars against the 100 thousand who cost it. A puff or a deal?

Moreover, if it is also a tradition that the bride has something lent on the wedding day, why not the dress itself? Lending the white dress to another depends on the perspective According to which it is considered important, from what personal expectations are.

Photo Getty.
GeornerudySome (perhaps most) consider these exclusive, very personal and special garments, linked to unique moments that do not want/can share. Others like Sara Blakely (perhaps still few), they see in the loan a social advantagebecause it can help another bride to have a special day and also help to compensate for the environmental impact of the purchase of a new dress.
Marta Feletto created a free rental service of wedding dresses: just return the washed dressing dress together with a closed envelope with an offer that is then destined for Caritas

Lend the wedding dress It arises as a sort of middle ground between conservation and donation or sale. It is perfect, therefore, when you want to help someone else, without giving a definitive farewell to the dress. If you opt for the loan it is, however, is essential to be very clear and sincere on expectations regarding its use and care. Otherwise they could be made changes or other changes that adapt to the new bride but no longer to the original owner.
The sovereign did so again: for the intervention to the Italian Parliament of King Carlo, he showed off his wedding outfit again. Since there was a precedent, the Coup de Théâtre It was easily predictable. However, this time the gesture takes on a very special meaning

This custom, more than trend, will take on foot? Given that sharing is always something right, in this specific case will not however go to the detriment of the romanticism and the uniqueness of a love story? Or, vice versa, to lend the most beautiful tailoring protagonist so that it is of another celebration of love is the most romantic act that it may be today? Sharing Killed The Wedding Star?
Source: Vanity Fair

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