After two years without on-site fashion shows, São Paulo Fashion Week (SPFW) returned to the on-site catwalks in the city of São Paulo. The event started on Tuesday (16) and runs until the 21st with parades at Pinacoteca and Ibirapuera Park.
For Paulo Borges, creator of the event, the SPFW has become a “festival of creativity”. This year’s edition will have 52 shows in the hybrid model – 25 will be on-site and 27 will be digital. In addition to the fashion shows, this year’s event has exhibitions and artistic installations that interact with the public.
“One of the installations opens tomorrow at Centro Cultural São Paulo. It is an artistic installation with a parade and is open to the public until December 5th. This is the beginning of a change that we are proposing, understanding what fashion and SPFW have beyond the catwalk”, said Borges.
Another concern at the event has been diversity. For Borges, it is an obligation of the event to bring diversity of speech and expression. “This is continuous and has to be more inclusive and more diverse, we are working for this (…) today fashion speaks about people, the coolest thing is the diversity of bodies and people on the runway. What matters is the personality”, he said.
For Borges, the SPFW is “a pointer for the construction of Brazilian fashion” and the event reappears “with all its power”.
“Fashion does not only work with the creative economy of clothing. There is an area of diverse professions and actions such as design, photography and architecture. A chain of creative economy that reorganizes and re-emerges with all its potential.”
The in-person event follows the sanitary protocols established by the state and the parades can be followed on SPFW’s YouTube.
Reference: CNN Brasil
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