An era dedicated to sustainability and sharing, with a first stage featuring guests Gaia and Alberto Biancodriven by Martina Martorano, in the task of telling their perspective on these issues. An evocative location, that of Milan location of the Il Marchese restaurantspecial guests from Diodate to Kazeand – obviously – a drink list based on Scottish gin The Botanist. This is how the project was presented We Look Furtherthe event dedicated to those who want to look beyond, with optimism, to the future.
The Botanist, Islay dry gin from Scotland has always been the promoter of respect and valorization of the territory and of the principles of environmental, social and economic sustainability. The brand's objective is to reconnect man to nature and its rhythms. This happens through a policy of welfare, the low impact of production processes and the continuous and constant search for a symbiotic coexistence between man and nature. Precisely for this reason she was born, years ago, The Botanist foundation whose main mission is to preserve biodiversity.
With **We Look Further **that the brand wants to continue its story which wants to be inspiring for those who choose to make their contribution every day, for those who manage to leave a positive mark for the environment, the territory and the community. This time the guests were inspired by the words and voice of Gaia and Alberto Biancohigh-profile Italian singer-songwriters who, together with Martina Martoranothey discussed how their origins and their connection with their land allowed them to have the strength and awareness to go out carrying their baggage with them and to stand out on the national scene.
“The Botanist is a one-of-a-kind product,” he says Simona Grossi, Brand Manager The Botanist «It is in fact a super premium Islay dry gin, composed of a high percentage of native herbs, coming from the island of Islay; an authentic and strongly linked gin to its territory. We have always been aware of the attention that must be paid to people and to
planet and this is precisely why The Botanist was the first gin brand to receive a B Corp certification in Europe. This is an important recognition testifies to how it is necessary today to commit and pursue not only economic objectives but also actions and choices that are aimed at the common goodboth in our sector and in all the others, just as evidenced by the songwriters we have chosen for this first evening of We Look Further which we will soon replicate in Rome, in April, and then in the best locations in Italy” and concludes “Molinari Italia Spa, which distributes The Botanist, is decidedly proud to represent this exclusive product in our country and every day the consumer shows us more and more that they appreciate this choice.”
Throughout the evening, guests were able to immerse themselves in The Botanist experience through a sensorial journey to discover the 22 aromatic herbs from the Scottish island of Islay, and guided tastings of the gin, expertly mixed in the cocktails and narrated by Marco Fedele, successful bartender and brand ambassador of The Botanist for Italy.
Drinks served: The Botanist&Tonic, The Botanist Southsidebased on lemon juice, mint and soda, The Botanist Bee's Kneeswith honey and lemon and the The Botanist Martini, to end the evening with a great classic. The event, which was attended by, among the guests, Diodate, Federico Russian, Naip, Pierdavide Carone, Riki (Riccardo Marcuzzo), Stefano Seletti, Kazeended with the delicious dishes of Il Marchese cuisine and an engaging DJ set.\












Source: Vanity Fair

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