“A fixed camera, episode on the life that happens ». This is the gaze that is offered to the viewer of the video of the advertising campaign wanted by Alessandro Michele For the collection Fall 2025 by Valentino.
A projected look on the essentiality of lifebut that in reality we no longer know how to grasp because, as the stylist says in the letter of reflection that accompanies the new project, we are experiencing a real “Crisis of perception”. Our gaze is saturated, it is no longer able to observe small things and make them their own. Hence, the “Need for a policy of attention, an ethics of the gaze and presence, capable of focusing on the infinitely small, on the apparently insignificant gestures, On those daily routines that put us in contact with the plot of life ».
The philosopher, professor toÉcole des hautes études en sciences socials of Paris, and the designer, former creative director of Gucci and today at the reins of Valentino, investigate the metaphysical nature of fashion among the pages of The life of forms. Philosophy of king, A treaty that intertwines fashion and philosophy. Two worlds, as Coccia tells us in this interview, far from distant
And that’s how, in a handful of seconds, Michele offers a static point of view from which it is possible to admire “The poetic density of what lurks in the ordinary” told by protagonists of the campaign that make simple gestures such as eating ice cream or taking a bicycle walk.
Among the 5 talent that alternate with the models there is also the acclaimed Italian actor Lorenzo Zurzolo, friend of the maison, captured In these backstage shots exclusively for Vanity Fair.
Spotted in the front row of the fashion shows signed by Alessandro Michele and protagonist of some of the most famous series – Baby, under the Sun of Riccione, Prism Just to name a few –the 25 -year -old actor in the new campaign taken and shot by Glen Luchfordappears riding the two wheels while wandering in front of the ice cream shop and tastes a ice cream cone.
Gestures at first sight insignificant, almost trivial, yet the only ones capable of “reincanting the newspaper” without the need to happen the extraordinary to live and savor time. Just a door that opens, a road, people walking, laugh, they converse to give life to life.
Zurzolo perfectly plays the role, making himself the spokesperson for those almost ancient gestures, of those little things that make the days big, and does it together with the other set companions, including Kai Schreiber, Daughter of Naomi Watts who paraded for the first time on Valentino’s catwalk last March, the actress Sophie Thatcher, Scarlett White, Daughter of Karen Elson, the maison friend, and the model and television celebrity Amelia Gray.
A choir of voices, faces, different personalities, but all equally called to light on the importance of those moments that mark “mornings that only apparently resemble each other” writes Michele in his letter still For a poetics of everyday life.
“Mine is an invitation to overcome the anesthetization of the gazestopping in the silent folds of the days, welcoming the magic of the existing kindness, choosing to stay in touch with what is alive. The newspaper is not a seabed that comes alive only in the presence of extraordinary events. It is rather the secret architecture that supports our presence in the world: An frame of flashes and joyful epiphanies set in little and in the nothing of our ordinarity»Concludes Alessandro Michele.
Source: Vanity Fair
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