Coca-Cola, often criticized for being a major polluter with its plastic bottles, has pledged 25% of its soft drink cans to be reused by 2030, a long-awaited initiative by environmentalists.
The company “intends to sell at least 25% of all its soft drinks of all its brands by 2030 in glass or plastic bottles that are reusable or returnable, or in reusable containers such as Coca-Cola soft drink dispensers,” according to a statement. .
Reusable or returnable packaging accounted for about 16% of the company’s sales in 2020.
Coca-Cola has already made a number of environmental commitments, such as the transition to 100% recyclable packaging by 2025 and the use of 50% recycled materials in bottles and cans by 2030.
The #Breakfreefromplastics coalition, despite these efforts, still ranks Coca-Cola as the “worst plastic polluter in the world” for the fourth consecutive year in its latest report.
In a Twitter message, the organization hailed the multinational’s latest initiative as “a step in the right direction”.
“However, we will remain vigilant and continue to push for the worst plastic pollutants in the world until they decide to use only reusable packaging forever,” the coalition added.
It was a “long-awaited” measure, the NGO Greenpeace said, urging other companies to follow suit. Coca-Cola could also “double its commitment to 50% reusable packaging by 2030,” the union said in a statement.
As You Sow, which tabled a resolution at the next general meeting of Coca-Cola shareholders calling for stronger targets for reusable packaging, also said it was “satisfied” with the proposal.
“This action can significantly reduce the amount of disposable plastic bottles, many of which end up polluting the oceans,” the group said in a statement. its resolution.
“Coca-Cola has a long history of great announcements and promises that it does not keep,” Steve Heinside of the British organization City to Sea underlined today on Twitter. “The test will be whether or not we notice a reduction in disposable plastic bottles that contribute to pollution.”
Source: AMPE
Source: Capital
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