Tiktok has announced the expansion of its e -commerce model based on the discovery of products through video content – baptized Tiktok Shop – Also in Italy, France and Germany. Starting from Monday 31 March, therefore, the over 22 million Italian users can buy directly within the app, accessing exclusive offers of local brands, sellers and creators.
How does Tiktok Shop work?
Tiktok Shop is not a traditional marketplace or a new e-commerce platform but proposes itself as an innovative discovery e-commerce experience. In fact, it integrates entertainment with shopping and allows users, in a simplest way than possible so far, to buy the products shown in videos and live live lives (we would miss that they allowed it) without ever getting out of the app. Practically with a touch on the link in correspondence with the product sheet in question. This approach, already consolidated in other countries, aims to strengthen the link between vendors and consumers, replicating dynamics typical of physical trade. But obviously also to prolong users’ permanence on the Chinese platform.
Every day the entertainment platform exposes us to new horrors, among these there is a new trend of Tiktok among the conventionally thin girls who use a filter to to appear fatter. But why?
Categories and brands involved
Initially Tiktok Shop will host a selection of product categories including beauty products, articles for do-it-yourself, sport and culture. Among the brands that will take part in the project there are well -known names such as Nivea, Veralab, Goovi and Nabla Cosmetics as well as craft realities such as Gigliotiche and Shaftjeans but also Treccani Emporium. The service, they say from Tiktok, is above all designed to support small and medium -sized enterprises, offering new opportunities for sale to emerging brands.
The tools to sell and buy
Shoppable video – Video with purchasing features integrated on the for you page. This represents a native solution for sellers who can integrate their articles into the content in a creative and organic way. Users can click on the product link and access directly to the details page, with the possibility of completing the purchase without leaving Tiktok.
Live Shopping: allows sellers/brands and creators to easily integrate products into a live streaming session. Live live hosts show their products live, they answer questions, offer demonstrations, in real time.
Showcase Products: Each seller can set up a personalized showcase on his profile with offers, product lists and centralized orders management. Shop card (coming): a marketplace that allows customers to look for specific products,
Discover the ongoing promotions and manage their orders, at the same time accessing personalized recommendations in the form of lists and interactive content with integrated purchase features.
Video Shopping Ads: Sellers can expand their visibility through native advertising formats designed to stimulate the discovery of products.
Tiktok Shop also joined the Netcomm Consortium, the main point of reference for e-commerce in Italy. The companies concerned (in the world there are already 15 million those that adhere) can register through the Tiktok Shop Seller Center Italyby accessing a start of start -up and training through the Tiktok Shop Academy.
Source: Vanity Fair

I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.