Victoria’s Secret shows used to be quite the event in the fashion industry, as for any model, being chosen as one of their angels represented a major career achievement. Models like Gisele Bündchen, Heidi Klum, Kendall Jenner, Miranda Kerr, Karolína Kurková, Alessandra Ambrosio, Gigi Hadid and many more walked her runway.
After its last parade, held four years ago, the women’s lingerie company has just announced the return of the Victoria’s Secret Fashion Show, although it is said that the brand will be committed to a more inclusive vision.
The iconic Victoria’s Secret runway shows featured between 20 and 50 supermodels per event, and the latest shows were broadcast on national television in the United States. In addition, they also had important music stars as guests.
The strict regulations that the applicants had to comply with to be considered one of the angels of the prestigious brand was no secret to anyone, since, among other things, they required measurements of 86-61-86 cm (that is, an 86 cm bust , 61 cm waist and 86 cm hip), a height between 1.70 and 1.85 m, be between 18 and 22 years old, as well as have a beautiful, almost angelic face, have charm and charisma, fabulous hair and lead a life fitness.
Although the Show began to come under severe criticism, as feminist organizations such as the National Organization for Women (NOW), referred to the event as an infomercial for moderated pornography. In addition, the voices that ensured that the lingerie company maintained stereotypes that are considered offensive began to sound. Although it seems that Lex Wexner, CEO of the brand, is aware of this.
Fashion is a changing business. We must evolve and grow. With that in mind, we’ve decided to rethink the traditional Victorian Fashion Show.
Timothy Johnson, the financial director of Victoria’s Secret, was in charge of publicizing the return of the parade. According to the businessman, they will continue to rely on marketing spending to invest in the business. With this, they will seek to support the new version of his fashion show, which he confirmed will take place at some point in 2023.
This will take us into new spaces, like reclaiming one of our best marketing and entertainment properties to date, and turning it around to reflect who we are today.
Source: Okchicas
I’m Ava Paul, an experienced news website author with a special focus on the entertainment section. Over the past five years, I have worked in various positions of media and communication at World Stock Market. My experience has given me extensive knowledge in writing, editing, researching and reporting on stories related to the entertainment industry.
