Skin and hair look a lot more alike than we think, and that's where it comes from Sisley Paris he decided to leave to put all its expertise and long tradition in the skincare field are at the service of the beauty of your hair.
An innovative approach that of the brand, consolidated in 2018 with the birth of Hair Ritual, a dedicated key product line to the care of the scalp and hair fiber, respectively the living and visible part of the hair. The latter, in fact, originates under the scalp and grows from the capillary bulb. Like the skin, the scalp is irrigated by a multitude of small blood vessels that provide the nourishment necessary for growth, protection, shine and elasticity of the hair. This explains why the condition of the hair directly depends on the balance of the scalp.
The hair fiber is the visible part of the hair. This is exposed to all the external aggressions that deteriorate its condition on a daily basis and, like the skin, it is composed mostly of keratin which gives resistance and elasticity.
Designed to offer a complete and sensorial beauty ritual to both women and men, Hair Rituel is now enriched with a new ally, the Soin Lavant Fortifiant Densité, whose goal is give more body and resistance to the hair, to find it more beautiful, dense and strong. Particularly recommended for people with fine hair, which is losing density and vitality, it can be used all year round or during seasonal changes making it more resistant and shiny. A result made possible thanks to innovative formulas, which contain a powerful concentrate of plant extracts and essential oils, minerals, vitamins and proteins which energize the hair bulb and restructure the hair fiber, just as he explained to us Mercedes Odierna, Head of Training Sisley Italy.
Your claim is: «Haircare is the new Skincare». What are the technological innovations that make Hair Ritual a different brand?
«Hair Rituel is a brand of hair treatments with a global approach to the care of both the scalp and the fiber. Sisley puts its skin expertise at the service of hair beauty for 2 fundamental reasons: the composition and functioning of skin and scalp cells are very similar; the factors that compromise the beauty of the hair (stress, tiredness, pollution, genetic aging) are the same as those that attack the skin. The Hair Rituel by Sisley products represent a true “concentrate” of effectiveness: at scalp level, they already act at the root to reactivate the cellular mechanisms of the bulb; at the hair fiber level, they act on the visible part to regenerate, sheath and nourish the hair. Finally the fresh and energizing fragrance of Hair Rituel by Sisley products, whose heart is made up of Mimosa absolute, Hinoki and Bay Saint-Thomas essential oilscompletes the effectiveness of the active ingredients.”
What is the most innovative product in the Hair Rituel line in terms of formula, ingredients and technology?
«Iconic and best-selling product among the first launched in 2018, the year the brand was born, Le Sérum Revitalisant Fortifiant immediately showed spectacular test results on hair strength and density. This serum cares for the scalp like a treatment would for the skin. It is the most technical and complete product of the brand because it uses a powerful concentration of minerals, vitamins, plant extracts and proteins. An easy-to-use formula based on Pro-vitamin B5, Vitamin B6, Vitamin E Acetate, Magnesium, Zinc, Copper, Arginine, Alpha Bisabolol of natural origin, Rice proteins, Spelled extract, Linseed extract, Vitaminized Peptide, Sage extract, a perfume with an “active heart”, Red Thyme essential oil, Marjoram essential oil… For stronger, denser, shiny and full of vitality hair, Le Sérum Revitalisant Fortifiant it is used as an intensive treatment every two days for a month, then as maintenance twice a week for two months. Today the arrival of the new Soin Lavant Fortifiant Densitéthe perfect partner of the serum, Hair Rituel by Sisley offers an exceptional duo to regain youth and capillary density.”
What awards have these products received?
«In 2023 alone, the brand has received 75 Beauty Awards around the world».
What are the elements that justify the very high level price for these products?
«The promise of results and years of research on the scalp combined with the high concentration of active ingredients of natural origin make the brand one of the reference brands in high-end haircare».
Source: Vanity Fair
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