The revenge of red hair: from TV series to catwalks

Gritty, healthy carriers of positive energy and, above all, made not to go unnoticed: Red hair, mistreated for centuries, they are getting a good revenge and in the coming months they will give a hard time to the more reassuring and classic blondes and browns.

Yes because if i redhead authentic are increasingly rare (only 1-2% of the world population, in fact, is natural red) when it comes to dyes it is a completely different story. The last, in chronological order, to have fallen for it, the actress Sophie Turner, went from blond to a flaming red. For the Sansa Stark’s Games of Thrones it was certainly not new, even on the set of the famous saga he had red hair; at the time, however, by his own admission, he often used a wig in order not to damage a hair strongly sensitized by frequent dyes.

Sophie Turner at the latest Paris Fashion Week with red hair.

Stephane Cardinale – Corbis

A whole new adventure, however, brought the model Kendall Jenner to show off red hair for the first time. At the last Milan fashion week, on the catwalk for Prada, Kim Kardashian’s little sister surprised everyone with a cinnamon red made by Matt Rez and Jenna Perry. There are, then, Serena Williams, Barbie Ferreira and Phoebe Dynevorjust to name a few addicted of the hair of fire, up to Emma Stoneanother redhead returning after a brown parenthesis.

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When hair color tells about personality

It is clear that behind this boom there is not only a celeb habit. The red is a color that it expresses strength, determination and desire for leadership. Bold and always profound, he knows no half measures and becomes an expression of decisive, strong-willed personalities focused on their goals.

Julia Garner as (and hair) of Anna Sorokin in Inventing Anna.

Supplied by LMK / ipa-agency.net

AND, not surprisingly, too the hair color of modern TV and movie heroines. Anna Delvey / Sorokin, protagonist of Inventing Anna, for example, go from blonde to red to get taken seriously, transforming from being a drop in mare magnum of socialites in total architect of his own destiny, one step away from success. Her hair follows her rise to power, so much so that when she falls, her hair stops screaming “Look at me” and turns into a tarnished brown, similar to that of so many others in the prison where she is locked up. Another strong girl, Kate Dibiasky, the red heroine of Don’t Look Up played by Jennifer Lawrence, she is the only one who never waver, firm in her own convictions from start to finish. Before them, she had been there Beth Harmon, neither The Queen of Chess, real trailblazer for a new generation of tough and fearless girls. Each in its own way, but all fantastically red.

The red of Spring 2022 for blondes and brunettes

It is also thanks to the wake of these successes on the screen that red is among the most popular colors of the season. «We will witness a mix between brown and redwhich will give life to opalescent, rosy and champagne tones, with a matt effect », he explains Giovanni Ventura, partner Wella Professionals and owner of the Giovanni Ventura Hairdressers salon in San Gregorio di Catania. “She’s a solution suitable for those who approach the world of red with the intention of warming the hair without exceeding too much: anything flashy gets satin and shaded, like putting on an Instagram filter. I suggest it to those with a light complexion and blond hair, which could be declined in apricot shades ». And for brunettes? «On the Mediterranean, colder shades are perfect, such as powdery pinks».

Wella James, Spring-Summer 2022 collection Hair Lust.

The technique used also has a decisive importance on the final result. “THE reds Today I am multi faceted, a flat and uniform color is no longer used, but neither is the alternation of two different colors, now too obvious and out of fashion », continues Ventura. «At Wella we use a technique called Shadowing, a shaded gradient towards the roots and more explosive on the lengths, which do not pay too much attention to geometry; light and shadows, in this way, give life to a result that is always made to measure, to be chosen based on the texture of the hair, how it is usually worn and also based on the cut ».

A haircut suitable for every red

Cut and color, in fact, cannot be separated when deciding for a change of look, whether it is radical or not. In case of a bright and deep color like Lawrence’s long bob in Don’t Look Up, for example, geometric cuts are perfect. «The regularity, together with a smooth, almost tiled effect, brings out all the brilliance and power of color», Giovanni Ventura emphasizes.

Jennifer Lawrence and the flaming red sported in Don’t Look Up.

Supplied by LMK / ipa-agency.net

“When, on the other hand, shades triumph, a more lively cut is better, supported by wavy styling, even with waves, which gives life to three-dimensionality”.

Red hair today is for everyone

What matters is finding your own mood. «Red is undoubtedly an energetic color, which it responds to a desire for change which is also a response to the difficult moment we have experienced with the pandemic ». Whatever the choice, we must dispel the myth that it is difficult to carry. “Today it’s a color that can be for all women, what matters is to understand which is the most suitable nuance for one’s natural colors “. After all, red has an indisputable strong point on its side: just vary the tone to explore different typesfrom cherry to copper, up to shades of gold.

Red hair in the new Spring-Summer 2022 collections

The Spring-Summer 2022 collections confirm, offering reds for all tastes, combined with the cuts that enhance them the most. For example, he thought of a hyper feminine micro helmet, characterized by scaling and disconnections in the upper part for a multi-directional effect renamed “Italian Shob”, Except Fillets, Hair Designer Company of Beauty. Light trails liven up the hair, giving the look a contemporary and lively result. The bright coral chosen for this effect, made with the service Sunshine Brilliance, refers to the light of spring, which revives the face of every woman in the first warmest rays.

Company of Beauty, Play collection, SS 2022.

Copper and cinnamon is the winning combination proposed by Alexander Dinter, International Creative Director La Biosthétique in the’Academy Collection SS 2022. THE spicy tones find maximum expression in a bowl cut that frames the face and lends itself both to a more linear, classic, and more casual and extremely playful styling.

The bowl cut proposed in the new SS 2022 collection by La Biosthétique, Academy Collection.

Play on the reflections of the sun on the locks Sunlight Hoursthe latest signed collection Davines. Red is, specifically, a mix of peach, mango and honey tones. More intense and deeper bases give space to lightening on lengths and ends. Designed for curls, it is suitable for both warm and light and delicate complexions, ideal for thick and defined curls or for soft and wavy ones.

Davines, Sunlight Hours Collection, look Light peach blond.

Woe to you, in short, to simply call it red. This color, never like now, is much more.

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Source: Vanity Fair

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