The impressions that Greece leaves on foreign tourists are positive

By Vicky Kourlimbini

Greece continues to maintain its good image to foreign visitors, as shown by data from the Institute of the Association of Greek Tourism Enterprises by TCI Research. The data refer to the month of March and have their significance due to the Russian-Ukrainian war (it is recalled that with the outbreak of the war a freeze was recorded in the flow of reservations, which was maintained throughout March). More specifically, the evolution of the image of each destination and the tourist experience in terms of accommodation, catering, and attractions are examined.

According to the study, the volume of social conversations about Greece remained stable, while publications about Athens decreased slightly in March. Talks related to the pandemic decreased for both Greece and Athens, with the incidence rate decreasing by 4 percentage points for Greece and 3 points for Athens compared to the data of previous months.

It is also important that the conflict in Ukraine had a limited impact on the country’s reputation. Greece’s electronic reputation boosted by 26 points in March, recording its best level ever measured in the last two years (73 points). Athens’s e-reputation rating remained relatively stable.

Regarding the impressions of tourists that have to do with their experience, despite the slight decrease, Greece continues to exceed the European average by 0.5 points with an average score of 9.2 / 10. The score of Athens is similar (9.1).

In the same month, there was satisfaction with the simplification of the process of entry of travelers into the country, as well as the abolition of the PLF form.

Also, the “net sentiment score” for Greece significantly exceeded that of all competitors. In particular, it ranged +22 against Portugal, +15 against Spain and +9 against Italy. According to the study, the positive reputation of the Greek brand is a competitive advantage for the summer season.

It is noted that the data come from evaluations made by visitors to Greece, regarding their tourist experience. They have emerged from social media sources and travel sites (OTAs). Based on a number of reports, the reputation of Greece and Athens is evaluated, while the number of comments regarding the Covid-19 pandemic is also recorded. A comparison of positive and negative reviews from 6 specific markets as well as a comparison with three competing destinations (Spain, Portugal and Italy). In addition, hygiene assessment indicators are presented.

Source: Capital

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