A century of cinema is an event that deserves grand celebrations. And indeed the Academy of motion picture arts and sciences launched a global fundraising effort of $50 million. It's not just about the Oscar Awards but about everything they represent: this is why Cinecittà, the setting for the seventh art par excellence, has solidified the overseas collaboration, not only with very rich events like the Cannes Film Festival but also with courses for young people. Film enthusiasts will be educated and educated to be part of this world.
Rolex, for example, immediately increased its annual support, demonstrating concreteness in its belief in the project. It's like a second chapter. «Our goal – explained the CEO of the Academy Bill Kramer in Cinecittà during the presentation – continue to play a leading role in the international film community. Like all healthy organizations, the Academy needs sustainable and diverse support.”
He echoes him Chiara Sbarigia, president of Cinecittà: «The relationship with Italian cinema has deep roots and, parochialistic, in fact we are the country with the most Oscars won after the USA and the foreign film category was established to reward Sciuscià».
Meanwhile, Cinecittà also turns 100 this year and Nicola Maccanico reflects: «Cinecittà is the Italian home of cinema, just as the Academy is the world home». You just need to do the math to understand how true this is: «The organization – explains Kramer – has over 10 thousand artists and leaders from the film industry. And so far we have raised 100 million dollars.”
Janet Yang, Academy president, finally declared: «The Academy wants to travel the world to be a source of inspiration for new emerging talents and to find new members, bringing our contents everywhere. Films reflect our culture, our political stance, and as the Oscars get bigger it will be possible for the public to learn a lot about other countries. This inclusiveness is already underway and in fact several foreign films are also nominated in the other categories.”
Events are planned in Buenos Aires, Cannes, Johannesburg, Kyoto, Lagos, London, Los Angeles, Marrakesh, Melbourne, Mexico City, Mumbai, New York, Rome, San Francisco, Seoul, Toronto, Toruń and Venice. And who knows, maybe it won't be at the Festival once again: with Albera's continuity at the helm of the Festival. So far, in fact, you have welcomed the Academy very warmly.
Source: Vanity Fair
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