Tag Heuer adds NFT support to its watch collection

The famous watch brand Tag Heuer has launched a new feature for the Tag Heuer Connected Caliber E4 collection – users will be able to customize the display of NFT on the display of the device.

How informs edition of Vogue Business, users will be able to update the app in the Apple App Store and Google Play Store and be able to install NFT on the watch display. In addition, the company will add support for MetaMask and Ledger Live cryptocurrency wallets, so that it will be possible to display any NFTs on the Ethereum network.

After adding a token, its image will appear in a hexagon on the device display. In addition, support for animated GIFs will be added.

“We think the wrist is a great place to display your NFTs. The token is close enough, but also noticeable to the rest. It’s like a pass to a certain community, like a school badge,” says Tag Heuer CEO Frederic Arnault.

Arno stressed that at the moment the company has no plans to release its own collection of NFTs. But new features can attract owners of collection tokens. Tag Heuer’s CEO and himself recently purchased an NFT from the popular Bored Apes collection.

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It looks like Tag Heuer is betting big on the cryptocurrency industry. Less than a month ago, the company announced that customers will now be able to pay for watches with cryptocurrencies, and the range of supported coins and tokens is very wide.

Source: Bits

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