Tablet market grows for the fifth quarter in a row

Tablet shipments in the last quarter were up 5% over the same period last year. Four of the top five manufacturers of these products posted double-digit growth in shipments. The growth could have been more, but the lack of components prevented it. This data is included in the new Strategy Analytics report.

The strong demand for tablets continues to be fueled by the huge shift to telecommuting and learning. As the pandemic remains a major concern globally, analysts predict a widening gap between supply and demand as a seasonal pickup in demand is approaching and a continuing chip shortage.

Tablet market grows for the fifth quarter in a row

Apple remains the market leader. Having increased shipments to 15.8 million devices, or 11% in annual terms, this company has 35% of the market.

The second place is taken by Samsung, which leads the ranking of suppliers of tablets with Android OS. It shipped 8.2 million tablets in a quarter, up 19% year-on-year. The share of the South Korean manufacturer at the end of the quarter was 18%.

Lenovo is in third place. With 4.7 million units shipped in the quarter, a 67% increase, the Chinese manufacturer was able to capture 10% of the market.

The top five also include Amazon and Huawei, with 9% and 5% of the market, respectively. However, while Amazon managed to increase shipments by 49%, Huawei, which was under pressure from the United States to limit its ability to manufacture and sell high-quality tablets, cut shipments by 57% compared to the second quarter of last year.

All other manufacturers have reduced their supplies by 10% in total and now occupy 23% of the market.

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