Futurist Amy Webb presented, on Saturday (9), during her panel at SXSW, her definition of generation T. On the occasion, the researcher presented her annual trend report on the future of technology at the festival.
For the North American, instead of adopting the acclaimed division between generations X, Y and Z, humanity needs to understand itself as a single generation, which is connected by the strong technological transformation that it is (and will continue) facing.
“Collectively, we are all going through something important right now, which makes us Generation T. We are the transition generation. Every person alive today, every one of you, is part of a great transition, which means our society will be very different when that transition is complete,” explained Webb.
She argues that people have much more control over their own future than they imagine and bets on the collective so that humanity can go through this transition.
“The technology super cycle is here. He will change the course of human history, but we do not need to submit to him. We can help each other through this big transition,” he says.
According to Webb, analyzing long-term trends and profound transformations are more important than observing what is “in fashion”. During her panel, she cited Stanley cups, which are popular right now, and the wearing of panties outside shorts, pants and skirts in the 2000s as examples of ephemeral trends.
“Trends are long-term patterns that indicate a direction of change over time,” he explains.
Who is Amy Webb?
Amy Webb is a trends researcher and professor at the NYU Stern School of Business. As CEO of the Future Today Institute, she annually presents the Tech Trends Report, which brings together technology trends and areas of knowledge that will be profoundly transformed each year.
She began her career as a journalist and wrote for The Wall Street Journal. The futurist has already consulted for companies such as Hulu and was elected, in 2019, one of the 100 women of the year by the BBC. In 2022, The futurist was in Brazil for Expert XP.
On Saturday, Amy Webb presented the 17th edition of the Tech Trends Report at SXSW. Check out the highlights of the report here.
What is SXSW?
South by Southwest, better known as SXSW, will take place between March 8th and 16th and will offer a series of free events. The festival is considered one of the biggest technology, music, innovation and culture events in the world, also bringing attractions from different countries.
The fair is aimed at global professionals and offers a wide range of activities such as lecture sessions, varied presentations, film and TV product screenings, networking opportunities, technology competitions, awards ceremonies and much more.
This year's edition offers free exhibitions, shows by various artists, special events and giveaways. The free attractions will be made available online on the SXSW YouTube profile and can also be seen on the festival website.
Source: CNN Brasil
Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.
