The link between Campari and Cinema he also returned as a protagonist for the 80th Venice Film Festival, which just closed with great success: 230 thousand admissions in total, 17 percent more than in 2022. And the common thread around which all the events were staged of the brand, main sponsor of the Exhibition for the sixth consecutive year, was the passion and creativity. In fact, this year too, Campari has encouraged dialogue and meetings between young talents and great actors.
«The relationship between Campari and cinema has been going on since 1984, when Federico Fellini shot the commercial The girl on the train”, he said Andrea Ceccarini, Aperitifs Marketing Director of Campari Group, «Cinema is part of our DNA and every year we tend to make this relationship more and more alive».
The 2023 appointments? «From the Campari lounge, our now consolidated outpost in front of the red carpet of the Festival where industry insiders and film enthusiasts meet for a drink and discussion, up to the extraordinary reopening of the Des Bains hotel with two unmissable parties which reliving the symbolic place of the Lido of Venice”. And then there is the Campari Lab project which, together with the Centro Sperimentale di cinematografia of Rome, sees the brand committed to discovering, enhancing and training new talents in all the professions that contribute to nourishing the art of cinema.
This year it was presented the miniseries at the Palazzo del Cinema RedRail. Aurora Ruffino and Giacomo Giorgio were the two protagonists who collaborated on the project. «It is an educational project in which we strongly believe, which gives young workers the opportunity to express their creativity through short films that represent the Red Passion Campari», added Ceccarini.
During the exhibition the Campari Passion for Film Award to the set designer Tonino Zeraon the occasion of the Out of Competition screening of The Palace by Roman Polanski. The prestigious recognition arises from the collaboration between Campari and the Artistic Direction of the Venice International Film Festival, with the aim of valorising the precious work of the figures who, alongside the director, contribute to the creation of a cinematographic work.
«This year, with the Italian set designer Tonino Zera, we awarded a professional figure from strong aesthetic and artistic sensitivity», concluded Ceccarini, «capable of combining passion, craftsmanship, innovation and the ability to always look to the future».
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
