Scarlett Johansson’s skincare line arrives to join the squad of celeb beauty entrepreneurs

Do we have celebs who become entrepreneurs in the beauty world? Sure, and for years. But we can’t get enough of it. And so we welcome the news of the moment with joy, on everyone’s mouths and smartphones beautyhaolic of the Planet: Scarlett Johansson launches a new skincare line and what we should expect is immediately clarified by herself via Instagram: “It will be a universal and accessible brand”.

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Clean and green approach

The line name is The Outset and the cosmetics that compose it can be added to the cart from 1 March. The protagonist of Black Widow announced in 2021 that it would launch its skincare products and now it has all become a reality. The brand already has its own website and IG page (whose followers, at the moment more than 55 thousand, are increasing exponentially) in which mostly blank photos of the actress and images of jasmine and freesias appear that portend the DNA. clean and green of the brand. In the last post the actress shows a preview of the products: three, to be precise, but whose type is not yet clearly identified, but almost certainly a cream, a serum and a tonic.

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“I’ve been the face of several luxury brands throughout my career and all of those experiences have been truly wonderful,” Johansson said in an interview in the March issue of Vogue Usa. “I always played a character in those campaigns and, over time, I felt the need to create and represent a brand that was true to myself.”

Scarlett’s tailored skincare

It is useless to deny that there is a lot of curiosity about face products (on which there is maximum top secret), made starting from the actress’s skin problems subject to dryness and rashes due to makeup and the many hours spent in the spotlight. “Start with the essentials,” she says caption social. What is essential is invisible to the eye? It will be but we can’t wait to admire these products.

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Scarlett Johansson is the latest diva lent to business beauty. Over the years, the celebrities who have dived into the beauty market, especially skincare (a sector that has grown a lot over time) are countless. In addition to those already present for some time, since Gwyneth Paltrow to Jessica Albafrom Miranda Kerr to Paris Hilton, there are the latest arrivals like Jennifer Lopez, Ellen DeGeneres and Alicia Keys, while the skin care industry also involves men. From Pharrell Williams to Harry Styles to Ricky Martin: all of them have already launched their own lines which include skincare for him cosmetics. And the list of stars waiting to launch their beauty brand in 2022, after Johansson, is long: Kanye West, Hailey Bieber and John Legend. While Kim Kardashian has already announced that before the summer it will expand its make-up label, KKW Beauty, with references from innovative skin formulas that promise sparkles.

In the meantime, in the gallery we have made a general recap of the stars, international and Italian, who to date have launched and will launch beauty lines for the skin.

Other stories of Vanity Fair that may interest you:

– Jennifer Aniston: Moisture I don’t fear you
– Belén Rodriguez targeted by haters for “hair, make-up and alleged Botox”
All the beauty without makeup of the stars \


Source: Vanity Fair

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