This article is published in number 11 of Vanity Fair on newsstands until March 14, 2023
Sara Cavazza Facchini has always had a very precise vision of herself: mother and wife, first of all, then an entrepreneur and stylist. Creative director of Genny for ten years, the historic made in Italy brand, which has been part of the Swinger group since 2011, she is a woman among women: «Seventy percent of the company’s employees are women and this is an added value», says the designer.
«Feminine sensitivity, in terms of organizational skills, perception of beauty, ability to team up aiming straight at the goal with determination and consistency, are all factors that qualify the job. The right enhancement of women in the company is essential for me to be successful. An entrepreneur who does not realize this risks penalizing his own brand».
For this reason in Genny “there is no inequality in the economic treatment between men and women”. Of course, there is still a long way to go in Italy, especially in terms of the right to maternity: «The state», continues Sara Cavazza, «could take a first step by lengthening parental leave. And then addressing the issue of public school timetables nursery and primary schools, which should be aligned with the canonical working day. Tax relief for hiring babysitters would also be important in helping full-time working parents.’
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Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
