Republican party campaigns and external groups spent more than US$77 million (R$380 million) on advertising in New Hampshire as of Monday (22). Primary voting in the state takes place this Tuesday (23).
The amount is more than the $50 million that campaigns and outside groups spent on advertising in New Hampshire during the 2020 election for the Democratic presidential nomination, according to data from ad tracking firm AdImpact.
Former South Carolina governor Nikki Haley and groups supporting her White House bid have invested heavily in the state, spending nearly twice as much on advertising there as former President Donald Trump's political network has since the start of the South Carolina election race. 2024.
But Haley's lead has narrowed this year as Trump and his allies have increased advertising spending there to slow her rival's momentum.
Meanwhile, Trump and his political network spent more than $10 million on TV ads trying to undermine Florida Governor Ron DeSantis, targeting him in Iowa, New Hampshire and on national cable throughout the summer and fall of the year. past.
The former president won a dominant victory in the Iowa caucuses last week, while DeSantis and Haley finished a distant second and third, respectively. DeSantis ended his presidential campaign on Sunday and endorsed Trump.
While signs point to a more competitive race in New Hampshire, Trump and his allies have turned their attention to Haley and have already spent more than $6 million attacking her on the Granite State airwaves.
Source: CNN Brasil
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