Grupo Prisa sold the three radios it had in Argentina, an investment that dated back to 2005 and with which the Spanish media group never finished feeling comfortable.
Among the radios sold is Continental Radio, one of the most powerful signal and historic stations in the country. Prisa also sold two FMs, as reported by businessman Carlos Rosales, treasurer of San Lorenzo, one of the five big names in local football, which Garbarino, one of the most popular electrical appliances sales chains, bought months ago known from Argentina.
Continental and the two FMs were owned by Grupo Latino de Radio, a subsidiary of Prisa. Details of the figures involved in the operation were not known.
Juan Luis Cebrián, then head of Prisa, admitted in 2013 to the newspaper The Nation that the purchase of Continental had not worked because of “management problems”, adding: “That was our fault.” He also assured that Prisa’s future was on the American shore of the Atlantic, while admitting the difficulties with the government of Cristina Fernández de Kirchner by the editorial line of Radio Continental.
“We have created a new general direction to empower radio stations in Latin America so that without losing their respective national autonomies, they have greater international synergy,” Cebrián added in that interview.
The new owner of Prisa’s radio stations in Argentina plans to promote FM, to which the previous owner did not pay much attention, and to sustain Continental’s current programming.
Prisa comes from months of turmoil, with the departure of its president, Javier Monzón, and a purchase offer from Blas Herrero, owner of the media group around Kiss FM. The offer of 200 million euros was considered insufficient by Prisa, which did not even study the interest expressed informally by those responsible for Vocento in acquiring the media from the group that controls El PaÃs or Cadena Ser.
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