Premier Capital Hellas continues its investment program for the McDonald’s network in Greece, with the new restaurant in West Thessaloniki, which opened on July 29, 2022, at Georgiou Tsondou Street, West Entrance and Alexandroupoleos 7, Thessaloniki.
This is the third McDonald’s restaurant in Thessaloniki and the 27th McDonald’s operated by Premier Capital Hellas in Greece. The investment for the new restaurant amounted to 2 million euros, while it employs 60 workers.
The new McDonald’s restaurant in Western Thessaloniki incorporates the brand’s latest ‘Experience of the Future’ service model, bringing a range of innovative digital applications and services that enhance the customer experience.
The McDonald’s restaurant operates with table service and also 4 double-sided kiosks. Kiosks are innovative digital applications (screens), which the customer personally handles and has the ability to choose his menu with greater flexibility and control over his order. The restaurant also has parking, a 24-hour Drive Thru, and McDelivery service.
The new McDonald’s West Salonica follows a modern approach to decoration, reflecting the urban atmosphere for a comfortable and pleasant environment. The furniture, colors and finishes are warm and simple, with pop color touches. The graphic patterns give a pleasant and urban feel. A modern and welcoming space, with comfortable seats, suitable for any time, for any meal and for all ages.
According to Simona Mancinelli, CEO of Premier Capital Hellas which manages McDonald’s restaurants in Greece, “We are very happy to open our third restaurant in Thessaloniki and offer the McDonald’s experience to even more people in the city, with choice and great value. We are continuing with our investment program to bring the brand closer to more guests, with an even greater emphasis on safety, value and convenience through McDrive, McDelivery and the McDonald’s app.”
Since 2011 when it took over as McDonald’s Developmental Licensee in Greece, Premier Capital Hellas has invested more than 32.8 million euros in opening new restaurants, renovating existing ones as well as upgrading infrastructure and technology throughout the network.
Source: Capital
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