Pradascope, the mascara inspired by the RE-NYLON fabric of Prada

After the beauty skin and color collections, mascara was the product that was missing. Prada’s beauty language enriches its vocabulary with the new Pradascope Lash Extending Volume Characterized by a 180 ° Lift & Grip brush in nylon fiber. This means that it separates and defines the eyelashes from the root to the tips in an innovative and performing way.

Its strength lies precisely in the ability to clearly separate the eyelashes thanks to a brush that combines creativity and technology going beyond what is conventional. Plate on the one hand and with nylon fibers arranged in an orderly way on the other, lifts and defines effortlessly from the internal corner to the external corner with mathematical precision. All without leaving lumps, passed after passing, thanks to the presence of an ultra -thin film that allows multiple stratifications.

The reference to the world of fashion

The choice of materials combines mascara with the world of prêt-à-porter accessories. The nylon, emblem at the center of the ethics of Prada, is the fabric that has distinguished the brand since 1970. Its introduction represented a reinterpretation of the contemporary luxury idea, a concrete material was in fact high thanks to the power of design. In 2019, the brand launched the Re-Nylon by sanctioning its commitment to sustainability and a promise: produce it only regenerated. Today the tactile nature of the nylon relives in the texture of the mascara packaging Pradascope, protagonist of the Cover Beauty of Vanity Fair on newsstands.

During the last parade at 2026, Lynsey Alexander, Prada Beauty’s Global Creative Make-Up Artisttested the mascara in a unprecedented way to give strength and contrast not only to the eyelashes but also to eyebrows. First he defined them with the pencil and then, to give volume and three -dimensionality, he emphasized them with mascara. A beauty hack undoubtedly to reply and challenge the conventions.