Sao Paulo, September 2024 – With an eye on all aspects that place CNN Brasil in the world of cutting-edge technology and credibility in information, the company has entered into a promising partnership with Positivo Tecnologia, a Brazilian hardware technology and IT services company. The alliance is yet another initiative by CNN Lab, which has provided great connections for the brand, always respecting CNN’s DNA.
The agreement provides for the renewal of notebooks and tablets used by CNN Brasil professionals, who will now adopt the most modern line of models from VAIO, a global brand of Japanese origin that has been operating in Brazil since 2015 through Positivo Tecnologia. “The ideal partnership is one that brings together players of excellence in their respective segments, opening up possibilities for everyone involved in the business to come out on top. And it is this perspective that we have so much to celebrate in this CNN Lab initiative with Positivo,” says Mariana Cantarelli, Marketing Director at CNN Brasil.
The proposal is to rely on Positivo Tecnologia’s experience in hardware technology and IT services to support CNN Brasil’s operations, whether for TV or portal operations, including technical, production and editorial professionals. The current devices used by CNN Brasil’s teams, such as news anchors, will be replaced by VAIO FH15, VAIO PRO PX and VAIO PRO BX notebooks, in addition to the VAIO TL 10 tablet.
The current equipment is scheduled to be replaced by the new VAIO devices this month. The expectation is to accelerate the pace of production at CNN Brasil and increase the accuracy of the data required for the excellent work carried out by its professionals. “This partnership reinforces trust and credibility. These two aspects guided our joint decision because they are pillars of quality journalism, such as that of CNN Brasil, and of cutting-edge technology, present in VAIO products. We are honored to have our brand present on the news desks of the station,” says Alexandre Colnaghi, Marketing Director at Positivo Tecnologia.
About CNN Brazil
CNN Brasil has been operating in the country since March 2020, producing multiplatform news content, with news broadcast on pay TV, kU band, website, streaming services, apps and YouTube, as well as on social media profiles and podcasts. Across all its media, CNN Brasil reaches an audience of over 50 million people every month.
Its cast includes some of the most recognized journalists with the greatest credibility among the national public, as well as new talents in television journalism and commentators and experts of relevance in their fields.
About Positivo Technology
Positivo Tecnologia is a Brazilian technology company that develops, manufactures and markets computers, cell phones, tablets, devices for smart homes and offices, servers and other IT infrastructure solutions, as well as payment machines and educational technologies. It also offers integrated services in the rental of IT and mobility equipment, as well as technical support. The set of products and services is aimed at end consumers, companies, schools and public institutions. The Company was founded in 1989, has its administrative headquarters in Curitiba (PR), factories in Ilhéus (BA) and Manaus (AM), as well as a presence in Argentina, Kenya, Rwanda, China and Taiwan. The portfolio of brands and businesses is composed of Positivo, Positivo Casa Inteligente, Positivo Servers & Solutions, PositivoSEG, Positivo as a Service, Positivo Tech Service, VAIO, Infinix and Educacional – Ecossistema de Tecnologia e Inovação. In May 2024, the company announced the acquisition of Algar Tech MSP. Additional information can be obtained on the company’s website. Positive. To find out the latest news about Positivo Tecnologia, visit Press Roomas well as the Company’s profiles in LinkedIn, Facebook and Instagram.
This content was originally published in Positivo Tecnologia partners with CNN Brasil on the CNN Brasil website.
Source: CNN Brasil
Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.
