Perfection? In Turin it is not just the tennis champions at the ATP Finals

Attention to detail, performance, elegance in movement. It’s tennis ladies and gentlemen, which in these days is attracting the attention of the world and of Italy on the occasion of the ATP Finals of Turin, the tournament with the best eight players in the world (ours is also there Jannik Sinner reached Saturday’s semi-final). And on the court, together with the racket champions and the public who get excited blow after blow, there are the sponsors, without whom a large part of the show would not exist.

And this year, taking to the court for the first time together with the tennis players (first at the Italian Internationals, then at the Rolland Garros and now at the Nitto ATP Finals) is Haierthe household appliances brand that embraces, just like racket athletes, attention to detail, style and performance.

While Alcaraz, Zverev, Sinner, Medvedev and Djokovic compete on the blue field of the Pala Alpitour, the brand presents the new collection of small kitchen products: from the innovative fryer which also has the function of fermenting yoghurt, to the toaster with 21 toasting functions, much loved by Chiara Ferragni (in his new kitchen all the appliances will be Haier), from the six-blade blender to the multi beverage, which allows you to prepare and heat hot drinks in a professional manner, without using capsules.

They are all made of glass and satin black steel, connected thanks to the Hon app and with a design adaptable to the latest generation kitchens. These are the winning shots of a brand that wants to increasingly make its way into the European and Italian markets. And it will be increasingly present on tennis courts globally, because elegance, attention to detail and power are also at home in the kitchen.