Owners of Telegram channels will be paid TON for displaying advertisements

From March 2024, Telegram channel owners will receive 50% of the income the company earns from displaying advertising in their channels. Cash rewards will be paid in TON coins. About it reported founder of the project Pavel Durov.

“In March, the Telegram Ad Platform will be officially open to all advertisers in almost a hundred new countries. […] To ensure fast and secure payments, as well as withdrawals for advertising, we will use exclusively the TON blockchain. […] We will sell advertising and share income with channel owners in Toncoin,” Durov said.

He added that “this will create a vicious circle” in which content creators can either cash out their Toncoin or reinvest it in promoting and upgrading their channels.

Note that against the backdrop of this news, the TON coin increased by about 15%. At the time of writing, the asset is trading around $2.5:

In November 2023, the TON team announced the global integration of Wallet into Telegram.

Source: Cryptocurrency

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