Number of active Threads users drops by half after initial boom

Threads, Meta’s new social network, lost half of its users in a week after the initial boom in new accounts. The estimate was calculated by Similarweb and published last Monday (17).

The platform created with characteristics similar to Twitter reached, on Friday (7), 49 million active users registered on cell phones operating on the Android system. The number was equivalent to 45% of the number of Twitter profiles in the same conditions that day.

The number dropped, however, to 23.6 million on the following Friday, July 14th, equivalent to 22% of the number of profiles on Twitter under those conditions.

The country that saw the most activity on Threads on July 7 was the United States, averaging 21 minutes per user. The time dropped to 6 minutes on the 14th.

Twitter traffic dropped 5% in the first two days after the launch of Threads, compared to the same days the week before. Still, Elon Musk’s average network usage time was 25 minutes.

*Published by Pedro Jordão, from CNN

Source: CNN Brasil

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