A week after the announcement of Chiara Ferragni in Tod’s:, the stock gained on the stock market about 20% (which is a lot for financial indices). Of course, the choice must have been accurate because after all Chiara Ferragni, who has been collaborating with the company for some time, is in a certain sense the most entrepreneur of all the well-known people. Moreover, a detail not to be underestimated, it is one that has made itself (and with alone it also means choosing the collaborators, today and yesterday, most functional to the success of your business).
A selfmade woman, they would say in English. And let’s add that her experience in the fashion industry has become quite substantial since 2009, the year in which her blog was born. The Blonde Salad.
Chiara Ferragni joins the board of Tod’s to deal with both sustainability (especially environmental and social) and the younger group of customers. “Believing it increasingly important to deal with social commitment, solidarity towards others and sustainability in respect of the environment and dialogue with the younger generations, the Tod’s group appoints Chiara Ferragni as a member of the Board of Directors”, announces the note from the group, “The Chiara’s knowledge of the world of young people will certainly be precious. Furthermore, together, we will try to build solidarity and support projects for those in greatest need, raising awareness and involving the new generations more and more in operations of this type ».
In short, many details make the decision rather sensible despite the fact that a VIP on a board of directors may seem – mistakenly – a quirk.
And this seemingly unusual combination is not even an absolute novelty in the sector. It is the case of Emma watson, Harry Potter’s Hermione, who a few months ago joined the board of directors of one of the most powerful holding companies in the world of high fashion. We are talking about the French Kering of the tycoon François Pinault, owner of some of the best known brands globally, including Gucci, Balenciaga, Yves Saint Laurent and Bottega Veneta.
A non-random choice also in this case: Watson, in fact, is one of the most well-known faces globally who support a sustainable approach to fashion, which is among the industries that produce the most serious impact on the planet that hosts us. Her commitment ranges from public occasions such as red carpets, where she wears clothes produced with the utmost attention to the environment, to application Good On You, which evaluates fashion brands for ethics and sustainability.
In the gallery find other famous people who have joined the Boards of Directors of companies active in various sectors in the past years. Some of them have understandably remained in areas more relevant to the art sector in which they have spent most of their careers. Others, on the other hand, have gone much further, lending their notoriety (and their relationships) to realities whose philosophy and mission they espouse.
(Foto: Getty Images).
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