Santa Catarina launched a PIX scams awareness campaign this Wednesday (12). The initiative, led by governmentuses the names of celebrities as Neymar and FERNANDA TORRES to alert the population about the growing wave of estelionate especially in the virtual environment.
THE campaign aims to protect, in particular, the generation most affected by scam the elderly, and points out that criminals take advantage of the anonymity of the internet to apply scam . THE puclicitist also guides the population to distrust requests for PIX TRANSFER especially urgently.
THE Public Security Secretariat (SSP) of Santa Catarina released alarming data on the estelionate growth in the state. The numbers show a constant increase in recent years, with 2024 registering the largest number of occurrences. Check it out:
- 2021: 75,525 cases
- 2022: 96,124 cases
- 2023: 96,883 cases
- 2024: 102,868 cases (71,933 virtual)
In a statement released, the Secretary of Public Security of Santa Catarina, Flávio Graff, states that 70% of estelionates in 2024 occurred in the virtual environment. The SSP says it is intensifying police intelligence and investing in awareness campaigns to combat this type of crime.
Care for the “BOCAS OF BAG”
With a relaxed language, the subject of extreme relevance is treated with informal clothing in the advertising piece. The main focus of the campaign against the blows involves transfers via Pix.
In a video released on social networks, Governor Jorginho Mello (PL) uses examples of public figures to warn of the blows. “Neymar doesn’t need Pix. The actress who is competing for the Oscar (Fernanda Torres) also doesn’t need money for passage, ”he says, highlighting the improbability of celebrities requesting transfers via Pix.
The governor criticizes the scammers, calling them “jaguars” and “bags of bag” who try to deceive people, and express concern about the growing number of stages of estelionato in Santa Catarina and Brazil. He notes that while other crimes decrease, criminals migrated to the digital environment, applying online blows.
Mello shows special concern for his generation, which, according to him, grew up with work and fighting values, but became a frequent target of virtual scammers. The governor appeals to the population: “Let’s be smart, guys!” See the publication .
Blow with pix: know what are the most common cases and how to protect yourself
Since its launch in 2020, Pix has made life easier for many consumers, quickly popularizing by being an easy and practical electronic transfer method. However, it was not long before reports of scams involving the tool, leaving many people worried and the need to protect themselves.
For the expert, the most frequent scams with Pix are associated with the theft of accounts on social networks, where the scammer adopts a person’s identity and begins to pass by, asking for money to friends and relatives.
Understand what are the most common cases and how to protect yourself
This content was originally published in Neymar and Fernanda Torres are examples in campaign against Pix scam on SC on CNN Brazil.
Source: CNN Brasil

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