Meet the winners of the 2022 CNN Brasil Notable Awards

The Notable Award CNN Brazil 2022 reaches its 2nd edition recognizing initiatives that made a difference in 2021 and that deserve to be highlighted.

In this edition, the award highlighted stories —and their characters— offering the opportunity to impact thousands of people through dissemination on all platforms of the CNN Brazil. Ten different categories honored innovative initiatives.

The Notable Award CNN Brazil was created in 2020 to encourage other actions that make a difference in the search for a better world. The first edition awarded nine categories of positive actions that stood out during the Covid-19 pandemic.

This year’s edition also featured a concert by singer Vanessa da Mata. The award included the presentation of the anchors of CNN Brazil Márcio Gomes, Luciana Barreto, Phelipe Siani, Mari Palma, Daniel Adjuto and Gabriela Prioli.

“It takes work to do the right thing, it takes work to inspire others because you have to dedicate yourself to certain actions, areas and sectors. An award like this is recognizing these people, the work they have and the dedication they have to doing what is right, what is correct, what can be inspiring and that is remarkable”, says Márcio Gomes.

The jury was composed of people from different sectors, who are references in their respective areas of expertise.

“With this award, the CNN brings light to many new talents. And that’s what we did, as judges, we thanked the previous year’s winners and brought to light new talents that deserve to be noted”, said businesswoman Rachel Maia, one of the award’s judges.

In this edition, it was possible not only to recognize, but also to applaud the winners in person. The award ceremony took place at the Latin America Memorial, in São Paulo, and was attended by several guests.

Meet the winners of the 2022 CNN Brasil Notable Awards:

Social Responsibility: Dharma Institute

In the Social Responsibility category, for which the Arca Organization, Instituto Dharma and Açaí Atacadista were nominated, the award went to Instituto Dharma. One of the institute’s directors, Lais Betty, received the award alongside João Paulo Serra, vice president of the Dharma Institute.

“We are all transforming agents in our surroundings, whether we are aware of this fact or not. If we help to heal people, we pave a path to heal humanity. When we provide access to more dignified conditions, we contribute to our existence and to generations to come”, said Betty.

Environment: Banco BV

In the Environment category, which had as finalists Natura, Banco BV and Ifood, the award went to Banco BV. The bank’s sustainability executive manager received the award and thanked the institution’s employees and the CNN.

“It’s an honor for me to be here and take this award home. BV has a purpose that is to facilitate the financial life of people and companies. The NGOs were having a lot of difficulty and we thought about how to help, so the idea of ​​installing solar panels came up. It is an important social issue, energy is a cost for these NGOs. We started with four projects and we know that this will help to propel us to more projects. I thank and congratulate CNN. This award will be a booster for us at BV to help our country in the development”, said Soares.

Education: All for Education

In the Education category, which had as finalists Eduque Bem, Todos pela Educação and Microsoft, Todos pela Educação was the winner. The award was received by the executive president and co-founder Priscila Cruz, who spoke about the importance of the topic during the pandemic and for the future of Brazilian society.

“2020 and 2021 were difficult years for Brazilian public education. From one hour to the next schools closed, viruses, omission, denialism, but society fought and resisted. The public school is a success story, it is this school that trains 90% of the students, of our children and young people. If we want to have any chance of being a more democratic country, we need quality education,” he said.

“If we don’t help these students to choose where they want to go, we have failed as a society”, concluded Priscila.

Innovation: Click Remove

In the Innovation category, which had as finalists Marfrig, Clique Retire and G10 Bank, the award went to Clique Retire. The founding partner and executive director of the company, Gustavo Artuzo, received the award and stated that the purpose of Clique Retire is to “democratize logistics”.

“We at Clique Retire are honored and flattered. Our purpose is to democratize logistics. The contribution we made to this was with innovation and technology for a practical and safe service for everyone. By connecting Brazilian retail to this underserved population, everyone wins. We are proud to do this in Brazil. This award is very important and recharges our batteries to continue on this long journey. I want to thank the CNN and the entire community of clickers“, said Artuzo in his speech.

Technology: Ifood

In the Technology category, which had Ifood, Oswaldo Cruz hospital and Microsoft as finalists, the award went to Ifood. Ifood’s strategic planning director, João Barreto, commented on the company’s initiative and thanked the CNN and “foodlovers”.

“Knowing that this project is remarkable gives us the energy and commitment to multiply it tenfold. Potência Tech is a platform that teaches technology and employability. We started it to join several horizons. Currently, there are around 200 people who have studied and found a job, but we have the challenge of checking 25 thousand”, said Barreto.

Agro and Food: Banco do Brasil

In the Agro and Food category, which had as finalists Marfrig, Bayer and Banco do Brasil, the winner was Banco do Brasil. Marcelo Cavalcante, vice president of digital business and technology at BB, highlighted the investment in technology by the public company.

“Solution with a lot of embedded artificial intelligence and we are investing in it to make these solutions more robust. We are investing to bring this technology to the field producer. I wanted to congratulate CNN and all the cases that have appeared here, which are remarkable,” he said.

Health: P&G and Flow Without Taboo

In the Health category, which had the Butantan Institute, Fundação Oswaldo Cruz and P&G as finalists, the winner was P&G, which entered into a partnership with Fluxo Sem Tabu to help women experiencing menstrual poverty.

Laura Vicentine, vice president of women’s brands at P&G and Luana Escamilla, founder of Fluxo Sem Tabu, took the stage to receive the award.

“One in four girls in Brazil misses school because of lack of sanitary pads. It’s a silent problem. Such a simple product changes their lives and the opportunities they can have,” said Vicentine.

“At 16, I never thought anyone would listen to me, but being here today is proof that we can change the world a little bit. Menstrual poverty is a serious issue in Brazil, which inhibits many girls,” said Luana.

Diversity: Magazine Luiza

In the Diversity category, which had Órigo Energia, Banco BV and Magazine Luiza as finalists, the winner was Magazine Luiza. Patricia Pugas, executive director of people management at Magazine Luiza, represented the company and received the award alongside Jonatas Fagundes.

“This program that filled my heart. We wanted to solve an internal problem of representation. This does not happen by chance, it happened because within Magalu we have an organizational environment that allows this to happen and is driven by inspiring leaders and the entire team”, said the executive director.

Personality of the Year: Father Júlio Lancellotti

In the Personality of the Year category, which had as finalists Edu Lira, Father Júlio Lancellotti and the doctor Ludhmila Hajjar, the winner was Father Júlio, who serves the homeless population in São Paulo and gained even more notoriety by serving this population during the pandemic from Covid-19

“With emotion, I thank each and everyone, and the CNN for this recognition, for making remarkable those who are only seen when they are uncomfortable, when they are at the door of shops, churches, and who face hostile architecture. How many of them couldn’t get in here, wouldn’t even make it to the door,” he said.

“Notice the LGBTQIA+ people who are on the streets, the men and women who don’t have access to safety, clean hygiene, water. There are also trans men and women who are rejected and abandoned. If you are more human with the poorest, you will be a real person. Let no one reject the homeless. Full life for everyone.”

Hero of the Year: Mary Magdalene

In the Heroine of the Year category, which had as finalists the therapist and social worker Marta Regina Marques, the intensive care physician Maria Camila Lunardi and the HCor cleaning assistant, Maria Madalena Santana, the winner was Maria Madalena.

She took the stage accompanied by her manager, Silvia Renata, and thanked her: “It is a pleasure to be here with you, with my boss here by my side. I’m just here to say thank you.” Madá’s daughter and Nora also accompanied her to the award.

Madá also revealed that during the Covid-19 pandemic, her husband was hospitalized at HCor and developed a serious condition of the disease. “I would go home with faith that he would live. And he lived.”