Luxury retreats boost wellness tourism amid pandemic

even before the pandemic isolate everyone at home the proposal to take a retreat away from the stimuli of the big city and social media to reconnect with nature and with oneself was already on the rise all over the world.

But the level of stress triggered in this period made the search for quiet places, with wellness therapies and self-knowledge practices and realignment of body and soul gain extra strength as a way of recovering their shattered mental health.

According to recent research by Federal University of Pelotas in partnership with the Vital Strategies the rate of people diagnosed with depression in Brazil rose from 9.6% before the pandemic to 13.5% in 2022.

Since, in 2017, a survey of the WHO already pointed to the country with the highest rate of anxious and the third highest in depressive in the world.

On social media, artists and influencers continue to appear who have indulged in detoxification programs, physical and mental healing, spiritual search and disconnection, validating the growing numbers of the wellness tourism market.

According to a report by Global Wellness Institute the segment reached a record US$ 720 billion in 2019 and, after a natural fall during the lockdowns, forecasts revenue of US$ 817 billion in 2022, reaching US$ 1.3 trillion by 2025.

No wonder there are more and more options. To stay only in Brazil, renowned hotel chains such as Fasano, Six Senses Botanique and other members of Brazilian Luxury Tourism Association (BLTA – Brazilian Luxury Travel Association) for example, have already included retreats of different types in their annual schedules.

Having obtained high rates of demand in the face of the inability to leave space for doing nothing, the excess of work, the demand for productivity and the anxiety generated by the day to day without respecting its own limits. Often unknown.

“Before the pandemic, we already felt a strong movement of customers looking for self-care programs that led to an inward and outward look. When we resumed this project, we saw the need to intensify the programming even more”, says Fernanda Makhoul, director of sales and marketing at the resort. Tip of Hooks in Santa Catarina, where in early June the “Balance You” took place.

Organized by OMM Journeys, the meeting included three days of immersion in nature, with meditations guided by Renata Rocha along trails to the beach, conversation circles around the fire with Ana Raia, energy and Ayurvedic cleansing practices with Sabrina Baby. All oiled by a vegan menu made especially for the occasion and massages at the hotel’s Sisley spa.

Same vibe that promises to be created during the experience NAAM (Neuro Activating Advanced Meditation) “Amazônia Cristalina”, which will be promoted from November 4th to 9th at Crystalline Lodge in Alta Floresta (MT), conducted by Giu Bergamo and Claudio Vazzolla.

There, a day of immersion can begin with pranayanas overlooking the treetops at sunrise, be followed by a silent walk through the forest to regulate your pulse with that of nature, and end with a tight hug in a century-old tree before bathing. in the river.

Or relearn to listen to your inner self in a guided meditation around fire energy after yoga practices that help master vital breathing. From R$9,265 per person.

wellness tourism

A little earlier, from September 23 to 25, integrative systemic therapist Helen Pomposelli takes advantage of the arrival of spring to conduct the “Renove e Transform” retreat, at Fazenda Três Marias, in Arraial do Sana (RJ).

Shamanic energetic therapies on the riverside, chakra alignment sessions with crystals, dance therapy and forest bath are on the activities schedule. From R$1,530 per person.

“The more people concerned with self-knowledge, the better. It is only necessary to pay attention to the qualification and experience of the facilitators. Depending on the retreat, you can have a very intense and profound experience”, warns yoga teacher Danielle Faustini, from the Osho Moon Shrine in Alto Paraíso (GO), where different types of retreat have been promoted for over 30 years.

With no internet signal or electricity, the place can only be accessed on foot (a stretch is made by canoe) and is recommended for those who are really prepared for days of complete introspection and more “roots” accommodations.

There, there are many paths to self-knowledge, from days in complete silence at the Silent Retrat, to family activities during the Family Retreat, through the Journey of Awakening and the Tantra Retreat, promoted in partnership with the International School of Temple Arts ( ISTA). The schedule and values ​​can be found on the sanctuary’s Instagram page.

wellness tourism

Those who have more time will be able to rethink their lifestyle guided by a medical team specialized in the subject in the Comuna do Ibitipoca, in Minas Gerais.

Between the 9th and 14th of October, the farm hotel with only nine rooms located just over an hour from Juiz de Fora will host Ibiti-Life.

Program developed in partnership with nutritionist Dr. Daniela Kanno and endocrinologist Dr. Luiz Fernando Sella, pioneers in Lifestyle Medicine in Brazil, in addition to a team of physiotherapists, gerontologists, osteopaths, family constellators.

In the program, in addition to a lot of contact with nature – the enterprise has 6,000 hectares of vegetation – individual consultations with professionals, plant-based food, health assessment, body practices, lectures, massages and comprehensive follow-up by the medical and therapeutic team.

But hotels are also starting to move to meet the public who needs to relax and reconnect, without leaving their routine completely.

At the Grand Hyatt São Paulo and Six Sense Botanique, in Campos do Jordão, extensive renovations in the wellness area are already planned for next year, with a focus on expanding spa options.

While in Rio de Janeiro, the Santa Teresa Hotel, from the MGallery chain, has already included ritual services for shamanic healing (such as baths, massages or music therapy) in the menu, which can be pre-scheduled 48 hours in advance to be done individually or in groups. .

Source: CNN Brasil

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