Lexus on the red carpet at the Venice Film Festival

Everyone at the Lido of Venice. Angelina Jolie, Monica Bellucci, George Clooney, Cate Blanchett, Brad Pitt, but also Nicole Kidman, Tim Burton, Willem Defoe. But the real star of the eighty-first Venice International Film Festival is always Lexus. A red carpet Lexus that accompanies the stars every evening, poses with them under the spotlight, and receives applause.

She is now a regular, because she is already theeighth edition that Lexus is the official car of the festival. «Venice is the perfect stage for our brand due to the shared values ​​and the very strong bond we have with the world of art, culture and cinema.a. We are truly honored to be once again alongside this festival that celebrates excellence in all its forms and that is increasingly stimulating and visionary every year”, reflects Paolo Moroni, director of Lexus Italia. “After all, cinema is the ultimate representation of emotion, innovation, talent: it awakens the imagination and unleashes overwhelming passions. And it is the same philosophy that has always guided Lexus: in fact, our brand promise is amazing experience, to offer always extraordinary experiences. Just as when you enter a movie theater you travel alone in a fantasy world and you begin to dream, so those who get into a Lexus experience mobility as a dream, transforming even driving in traffic into a moment of comfort, relaxation, emotions, enjoying luxury without flaunting it”.

There are 35 electrified vehicles that parade alternately on the red carpet: an entire green rangefrom the NX Plug-in Hybrid to the very sporty RX Hybrid Turbo, from the RZ Full Electric to the new Lexus LBX Hybrid, a compact crossover that is enjoying success beyond expectations and, reaching a clientele that is approaching the premium world for the first time, will allow the Japanese brand to increase sales volumes in Italy by 80% this year compared to 2023. Not just cars and means of transport, but real works of art in motion, with an unmistakable design that mixes the heritage and craftsmanship of Japanese culture with futuristic lines.capable of transmitting emotions, just like the films that animate the Venice Film Festival. “We are here with an electrified range, a declination of the same concept: traveling in the present while anticipating the future, thanks to an even more sustainable vision of mobility, which allows us to amaze, innovate, dream, just like cinema can do”, says Moroni.

Also arriving on the red carpet Miriam Leonenot only to attend the screening of Maria, the film dedicated to Maria Callas played by Angelina Jolie, but also as the female ambassador of Lexus, while the male one is Stefano De Martino, chosen also to rejuvenate the clientele and to bring the brand closer to the female audience. “I discovered I had a strong affinity with Lexus,” assures the actress. “For example, the passion for creating unique and unforgettable experiences, always putting people at the center of everything, and the dedication to excellence in every detail.”

But if Lexus were a movie, what genre would it be? “Definitely a film set in the future,” assures the director of Lexus Italia. “As is our concept car LF-ZC, Lexus Future Zero-Emission Catalyst, on display here at the Lido and on the streets from the end of 2026. An electric sedan that represents the pioneering spirit of the brand both for its design and for its super-innovative digital elements and that demonstrates how we will shape the mobility of tomorrow.”