Two straight years and two historical presentations in Rio de Janeiro: in 2024, Madonna gathered 1.6 million people on Copacabana beach according to Riotur’s balance. And next week, in 2025, the same milestone is expected to be reached by Lady Gaga .
The Queen of Pop show, which marked the closing of the tour “Celebration Tour ”, Injected R $ 469.4 million for the economy of Rio de Janeiro. For this year, with the presentation of Lady Gaga scheduled for May 3 estimates are even more optimistic.
According to a study “potential economic impacts of the Lady Gaga show in Rio – 2025”, the forecast is to R $ 600 million in the city – an increase in 27.5% compared to the previous year . With data released, fans and industry experts already start comparisons. Will Mother Monster be able to match (or even overcome) the financial impact generated by the Madonna show on Rio?
Similar structures
Based on the information from the Rio de Janeiro City Hall, a special operation scheme was designed for the Lady Gaga show, along the same way as the Madonna on May 4, 2024.
This year’s structure, however, will be even more imposing: The stage will have 1,260 m² – significant growth compared to the 812 m² used in the previous event – and will be 2.20 meters above the sand, ensuring better visibility for the public. A LED screen of over 60 meters wide and total area of 806.25 m² will also be installed to convey the show on a large scale.
Along the beach, 16 towers will also be installed, each equipped with a 9 -meter high LED panel.
See more: Remember, in photos, the Madonna show in 2024
Tourist spending
Also according to the study prepared by the Municipal Secretariat of Economic Development (SMDE) and Riotur, the average spending of tourists help explain the expected impact: foreigners must disburse about R $ 590 per day during the four days of stay in the city. Brazilians, who should remain for three days, have an average ticket of R $ 515 .
Among the cariocas and residents of the metropolitan region, the estimated value is R $ 133.60 . Based on these data, the event is expected to consolidate itself as one of the largest financial impacts ever recorded by a show in the city.
Time away from Brazilian stages
Before performing in Copacabana in 2024, Madonna had been without a show for 12 years in Brazil – His last passage had been in 2012, with the tour “MDNA”. In addition, the artist had already passed on Brazilian soil in 1993 and 2008.
Lady Gaga’s only show in Brazil took place in 2012, with the BORN THIS WAY BALL TURN. Five years later, in 2017, she canceled the last -minute presentation in Rock in Rio 2017 due to severe spine pain caused by fibromyalgia.
And when Gaga came to Brazil and climbed the Moto Cantagalo hill, played ball with the kids, sang to them and even drank a beer at the bar. Accessible icon. Lady Gaga Vc is a living legend and I worship you! pic.twitter.com/8v5kljypuu
– Monster High
(@monstrochapar) February 11, 2019
Internet in countdown
Just like the Madonna Show social networks are boiling with the expectation for the presentation of Lady Gaga. Fans have already created a flood of memes, montages and theories about the setlist.
In X (former Twitter), terms like “Gaga in Copacabana” and “Mother Monster in Brazil” were among the most talked about subjects.
Pedro Novaes repeating this same speech but exchanging Madonna for Lady Gaga pic.twitter.com/v6iKya2gax
– Gabi that breaks the coconut and does not break up Sapucaia (@avecelegantia) April 25, 2025
My biggest dream at the moment is that Lady Gaga wakes up to life and puts Artpop’s songs on the Copacabana show
– flower (@an_tho_ny97) April 18, 2025
And when black panties take the stage to sing paparazzi with Gaga in Copacabana pic.twitter.com/kpveqthmhg
– Edson (@perryclassic) November 28, 2024
Lady Gaga arrived in the music industry with untouchable pop diva, the only artist capable of taking peace from Madonna. pic.twitter.com/0y11pbu8xo
– ؘ (@mothermonstrr) Octber 5, 2023
– ؘ (@mothermonstrr) Octber 5, 2023
Imagine Lady Gaga at the last minute cancel the show in Copacabana and relive the meme it no longer comes! It was going to be: pic.twitter.com/wkhqcn7a4d
– Lestat
(@Stefansalv80839) April 23, 2025
I went to talk yesterday to my grandfather that Tite was coming back, in hr I get a “Corinthians informs” I thought it was Tite coming, but it was the meme of Lady Gaga “She doesn’t come anymore !!!”
– L € Nª (@lenafududo) April 23, 2025
“Mayhem”: Lady Gaga grows 264% on streaming after releasing new album
This content was originally published in Lady Gaga x Madonna: Compare expectations for shows in Copacabana on CNN Brazil.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
