Korean skincare: corner K leads for the first time to Italy the miraculous products of the D disaoul clinics

Korean skincare Just ten years ago, he collected a ladder minority of proselytes in Italy, his lovers made fatal jumps – sifting the Asian online stores or flying directly to Soul with huge suitcases to be filled with creams and face masks – to find miraculous products coming from from the town of Glass Skin. Today a handful of cheap brands and now
Very widespread can also be purchased on Amazon, in chain and supermarket shops, but the real lovers turn elsewhere.

Corner kwhich has opened up in Milan in via Federico Ozanam 13, debuts on the market at the moment of maximum popularity of the Korean skincare With an attractive offer: a selection of exclusive items so far unavailable, not only creams and serums but also products for hair and beauty tools. Therefore, not the products that i K-ADDICTED of beauty calls “Myeong-Dong” (from the name of the Soul tourist beauty district, or cheaper and destined for the public public) but rather of “gangnam” (from the luxurious district scattered with clinics of dermatology and cosmetic surgery), or high -end.

The goods can be purchased exclusively in the physical store at least for a few more weeks but it is already ready, and in the launch phase, the corner K site for online shopping. The real gem: the prices are more than accessible, because the Korean skincare at home is a supercheap e Kiara Kim, Founder and corner owner K, He tried to maintain the amounts as close as possible to the original.

Kiara Kim, corner founder K

Who is Kiara Kim is how the idea of ​​challenging a competitive market was born by expanding the offer of Korean skincare?
“I was born in Seoul and came to Italy to study fashion at university when I was twenty years old,” he told us. «After various experiences in the sector I started working in the Korean chamber of commerce in Milan and after fifteen years I felt the desire to start on my own and open my business to allow the Italian public to approach the brands with which I came into contact with the years”. Rather than abounding with the offer, Kim has decided to focus on a selection of products, the best of those who have personally tested: «I choose brands that in Korea are not normally found in stores that are used in beauty centers and clinics dermatological. They are all of high cosmetics or niche »and adds:
“I text them on me for at least five months: only those that I consider the most valid and effective arrive on the shelves of the shop”.

Corner brands K and best products

The corner K criteria are based on some precise needs: the products are specific for sensitive skin, hypoallergenic, characterized by a high concentration of active elements, are devoid of synthetic preservatives and are eco-friendly. Here are, in our opinion, those to buy immediately (the shop celebrates the opening by discounting the prices of most products).

In Your Heart it was created for those with a very sensitive skin in a prestigious study of Korean aesthetic dermatology. The products of the line are so delicate and safe that they are also applied to the face of those who have just undergone aesthetic dermatological treatments, often rather painful and invasive, of the SEoul clinics. In your Heart’s products manage to calm all types of redness; Profumored to further reduce the risk of allergy, they obtained – like all the products sold in the shop, the Green traffic light Inci.

In Your Heart, Calming Care Cream – 43 €

Unlike most lower range products, composed from 60% to 90% of distilled water (used to give a sensation of hydration, evaporates quickly and deprives the skin of its natural humidity), this cream contains a minimum percentage of water in favor of a high concentration of active elements of natural origins. Calming Care Creame contains water of Centella Asian leaves that soothes and flakes (also excellent for acne skins) and extract of black-and-bodies full of essential fatty acids, which nourishes and strengthens the skin barrier and has a regenerating and elasticizing anti-age action action . The moisturizing effects of Squalano and shea butter immerse the skin in a state of comfort.

In Your Heart, Collagen Lifting AMPOULE 43 €

Collagen Lifting AMPOULE uses the micro -collagen molecules of the fourth generation, those that penetrate better in the skin, with the highest effectiveness. The ingredients such as hydrolyzed collagen and the AceTil Esapeptide-8 help to improve the elasticity of the skin, while the ferment filter of Galactomyces (workhorse of the Korean skincare) guarantees intense hydration, gives brightness and elasticity and regulates the production of sebum. The hyaluronic acid complex 5 finally gives brightness to the skin, keeping it hydrated and smooth.

Born from the experience of the aromatherapist Bok Young-Ok the products of this brand, designed for the slightly more mature skin, are created by an expert in relaxing and healing paths for the mind. Bok had the idea of ​​integrating the aromas he created in skincare products, so as to be able to alleviate the tensions of the skin but also of the mind. The brand stands out thanks to the appeal of ancient knowledge of oriental medicine and the use of totally natural ingredients. Salveo uses a mixture of ten key ingredients combined in order to obtain a performing and enveloping action on the skin, or Korean ginseng, Japanese apricot, hyaluronic acid, damask rose water, salicornia, argan oil, baobab oil, oil of Macadamia, Rosa Mosqueta oil and shea butter. The line has the Vegan and Clean Beauty certification.

Salveo, Organic Maehwasoo Toner/Mist 30 €

The organic Maehwasoo tonic uses the properties of medicinal herbs, emphasizing its antioxidant and anti-age power and their beneficial characteristics without using synthetic preservatives or chemical components. Its peculiarity is to work both as toner and as a Mist: instead of the classic vial from which to pour the drops on the cotton ball for the application, it was as possible as a spray and therefore can be used as a Mist to be dispersed on the face before the face Other products, or as a fixer after makeup to obtain a Glow effect.

The body of body and hair products has as its main feature that of using Chojeong’s cold thermal water, naturally rich in minerals such as calcium, magnesium, selenium and potassium, and known for its detoxifying properties thanks to the presence of Bentonite, A sweeter clay mineral than that of the Italian spas.

Obeo, purifying shampoo 27 €

A very delicate and refreshing hair product, this shampoo is perfect for those suffering from skin problems. Contains extract from Houtuynia Cordata (from antioxidant, illuminating and antibacterial properties), Extract of Saururus Chinensis (which favors growth), the Polygonum Multiflorum root extract (ideal for purifying from toxins) and the bark extract of Julibrissin albizia (which stimulates the detoxifying system). It also works for women who during and after pregnancy develop skin irritation and experience hair loss or simply greater fragility, thanks to its reinforcing and purifying action.

The brushes are the key to obtaining a perfect make-up, yet not everyone still fully understood how good a good brush changes the result of the drafting of the foundation. It is essential to wash the brushes every week, to avoid the proliferation of bacteria that can redish the skin (in the best case). A critical point, where it often remains stuck of the product, is the one where the bristles slip into the metal part. Gobrush brushes have the particularity of not containing glue and therefore that they can be easily unscrewed, so that they can be washed and dried well. Their peculiarity also promotes disposal and recycling, which makes them further eco-friendly.

VXX, Red Camelia Brush – 15 €

Gobrush includes various lines, including the ecological one, the professional one and the “to give” one, such as the Camelia brush, a colorful (it is available in red and purple), skin and very useful gift for special occasions. Its synthetic bristles are soft and functional and offer the advantage of lending themselves much less to the proliferation of mold and bacteria than natural. Those of the Camelia brush are in ultramicrofibra, of a quality that make-up professionals recognize as equivalent to natural ones, are equally performing (capture the same amount of product) and minimize irritation.