An iPod of first generation, the kind as big as a remote control. A Motorola starTAC, which without an extendable antenna seemed to come from another planet. Then again a digital camera Cyber-shot, the gigantic launch version of theX-Boxa lava lamp and a series of legendary Tamagotchi. Symbols, even before objects, capable of outline the profile of a historical period that has broken the mold and defined an aesthetic of its own: Y2K, i.e. the early 2000s.
Enter at 8070 di Melrose Avein West Hollywood, is a bit like starting up the time Machine. A fascinating space on two levels, in which Klarna – global leader in payment and shopping banking services – set up the House of Y2Kan interactive pop up that celebrates notesor styles who opened the new millennium. To do the honors of the house, an absolute icon of that era, model, actress, businesswoman, singer, stylist, today too mom, Paris Hilton.
«The 2000s represented a special moment in pop culture and I’m thrilled that so many fashion trends are get back on top of the wave», said the legendary heiress, welcoming guests at the inaugural party and opening a parenthesis on changes of the last twenty years. Particularly on a theme that, at least in the collective imagination, it concerns her closely. «I think about the transformation of the shoppingfavored by innovative technologies and products such as Klarna».
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Well yes, the way to shop has lived a physiological evolution online, crossing the live streams, the universe of second hand and rental, up to installment purchases, of which precisely Klarna is a international giant thanks to the philosophy of Buy now, pay laterliterally buy now and pay later by spreading the amount over three tranches without interest and commissions. A convenience already experienced by over 150 million people worldwide (more than two million in Italy).
The keyword is right comfort. According to the Y2K Global Trend Reportin fact, most Italians remember with great nostalgia the early years Two-thousandespecially those who went through them in adolescence, but at the same time recognize that shopping it wasn’t easy at all: limited choice of shops (13%), unavailability of products (9%) and reduced payment options (8%) are among the the hassles highlighted by consumers and of which they don’t miss it.
This is where Klarna comes into play, which with its app facilitates operations offering the possibility to choose from thousands of shops, create your own wishlist and take advantage of payment services flexible and safe. That’s smoothto quote the claim of the new one marketing campaignwhich takes up the timeless That’s Hot of Paris. “Besides, it’s her the undisputed queen of the Y2K trend», he underlined David Sandstrom, CEO of Klarna. “Then it has grown and evolvedjust like shopping».
Celebrate the Two-thousand, Therefore. For imagine the future.
Klarna, the app that saves us (even) Valentine’s Day
Buy now, pay later: how online payment in installments works
Online shopping: how our way of buying has changed
Paris Hilton has become a mother
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Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
