The death of Cid Moreira at the age of 97 leaves an invaluable legacy for Brazilian journalism, especially in terms of voiceover and communication. The journalist specializing in TV, Cristina Padiglione, in an interview with CNN Brazil highlighted the importance of the iconic presenter’s work for professionals of all generations.
According to Padiglione, even with the evolution towards a more colloquial style in current journalism, the technique and care with the voice demonstrated by Cid Moreira continue to be a fundamental reference. “His imposition, his care with his voice, his discipline with his voice is an irrefutable legacy,” said the journalist.
Inspiration for new communicators
The specialist emphasized that anyone who ventures into voice-over work, since Cid Moreira became known, finds inspiration in him. She highlighted the importance of preserving the voice and the ability to convey emotion and credibility through reading, regardless of the style adopted by the communicator.
Padiglione highlighted that Cid not only read the news, but “immersed himself in the message he was transmitting”. This ability made the public associate him directly with the news, even without him having written a single line of what he presented.
The credibility built by Cid Moreira throughout his career is another point highlighted by the journalist. His voice was not only technically refined, but full of feeling, which turned him into a ‘super communicator’, capable of making his message reach people effectively.
Cid Moreira’s legacy, therefore, transcends generations and communication styles. His technique, discipline and ability to connect with the public remain fundamental pillars for those who wish to follow the path of voiceover and communication in Brazil.
This content was originally published in Journalist: Cid Moreira would be a hit with any generation, regardless of the reference on the CNN Brasil website.
Source: CNN Brasil
I’m James Harper, a highly experienced and accomplished news writer for World Stock Market. I have been writing in the Politics section of the website for over five years, providing readers with up-to-date and insightful information about current events in politics. My work is widely read and respected by many industry professionals as well as laymen.
