Buyers of Usu-Shio, Consomme-Punch or Nori-Shio chips will be able to participate in a game called Ori-pake and receive free Potato-NFTs.
The game requires participants to follow the instructions on the packaging to fold the package like origami and then confirm completion of the challenge by scanning it using the Calbee Lbee Program smartphone app. When users collect five NFTs, they can become characters in the Jagaverse virtual world. The grand winner will receive some kind of golden emblem and six free bags of chips.
“Calbee chips are perhaps the most consumed in Japan, and I’m sure everyone knows the product. Through the promotional campaign, I would like to create a future in which the Japanese use Astar Network,” said Astar Network CEO Sota Watanabe.
Potato chip lovers have until May 31st to join the campaign.
In April, the owners of the Papa Johns pizza chain announced that they were going to release a collection of non-fungible tokens featuring three of the most popular pizzas. The Papa Johns collection will include Super Papa’s Pizza, Spicy Chicken Ranch Pizza and Vegan Cheese Garden Special Pizza.
In March, the Indian branch of Maggi, the food seasoning brand, announced that it was preparing to launch its own non-fungible tokens in the OneRare Foodverse metaverse.
Source: Bits
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