The Beauty Industry market is growing. According to a study by McKinsey, the sector currently weighs 427 billion dollars and expects to reach 580 billion by 2027, with an average growth of 6% in the coming years. Sectors such as make-up and haircare recorded the greatest progression, with an increase of 18% in make-up and 17% in haircare.
Perfumes make up over a third of global beauty turnover, accounting for 36%, and the sector shows growth of 11% in value. The USA is the country that spends the most on beauty: followed by China, Japan and Brazil.
Important data, which makes it clear how, in the rapidly evolving context of the food industry Beauty&Fragrancesthe activation of targeted university courses at an international level is seen as an initiative of significant strategic importance for Marangoni Institutewhich takes shape with the expansion of the training offer enriched by the experience of a team of professionals and prestigious partnerships with authoritative institutions such as the Accademia del Profumo and Cosmetica Italia, as well as with the main players in the sector such as Officine Santa Maria Novella, Dolce&Gabbana Beauty, Symrise and more. This initiative not only promotes access to the market for future graduates, but also guarantees skills aligned with the needs and requests of the sector for managerial professional figures.
«Thanks to the collaboration with the Ministry of University and Research and the most important institutions and companies in the sector, Istituto Marangoni has managed to team up and enhance the excellence of Made in Italy in a segment, that of Beauty, which is experiencing great and constant growth. We are the first group in the world to have launched a structured training offer within the framework of higher university education and with a strong international scope, convinced that, as has already happened for fashion, even in Beauty&Fragrances there will be a need for managers with a global mindset with soft skills of strong flexibility and brand building ability. The objective of the training offer, the first in Italy dedicated to Beauty&Fragrances with AFAM validated courses, is to train future professionals required by companies in the sector, including the Product Manager, the Marketing Manager, the Brand Manager and the Licensing expert but also the Digital Content Manager or the Experience Marketing Manager. In particular, students of these courses, both BA and Master, will be able to learn how to develop communication and content marketing strategies dedicated to the world of perfumes and cosmetics, the management and promotion of luxury brands, developing fundamental skills for a dynamic career in an ever-growing market”, he says Stefania Valenti, Managing Director of the Group.
«Higher artistic, musical and dance education is configured as a mixed, state and non-state system. Non-state institutions of higher artistic education represent a fundamental pillar in the training of new generations of professionals, also thanks to significant partnerships with the relevant industries. These collaborations offer unique opportunities to develop concrete projects, preparing students to face artistic and professional challenges. Furthermore, the international vision of private institutions leads to cultural enrichment and an exchange of ideas and values, preparing students to be citizens of the world. Not to mention the teachers who are identified among the best figures. According to a survey conducted by the magazine U.S. News together with the University of Pennsylvania, Italy ranks first in the world for its cultural influence. Today Made in Italy is the third brand known globally. Its strength lies in a competitive advantage in state and non-state education, from AFAM to universities. It is necessary to consolidate this sector, in the awareness that it is not the material cultural heritage that generates value alone, encouraging training courses, such as the one offered by Istituto Marangoni, in a synergistic way, to face all the challenges related to innovation (social and digital), to internationalization, to development”, Alessandra Gallone, delegated advisor to the Minister of University and Research.
«For over thirty years, the objective of the Accademia del Profumo has been to promote olfactory culture in every way. We do this by telling the world of fragrances through art, entertainment, immersive experiences and synergy with the academic world: I am pleased and honored by the renewed collaboration with Istituto Marangoni, an extraordinary opportunity to enhance perfume through training and study, offering specific and complete knowledge tools to brilliant minds, ready to embellish the world of fragrances with new and original ideas approaches, which I am sure will lead to winning results for the sector and for the entire sector”, Ambra Martone, President of the Perfume Academy.
«Dolce&Gabbana has always supported young talents and I am proud of this collaboration which underlines how crucial circularity between the academic world and the world of work is. The training offered by Istituto Marangoni, in fact, represents an important added value for the professional figures who will animate the beauty industry”, he states Gianluca Toniolo, Operating CEO Dolce&Gabbana Beauty.
Two Masters have already started at the Milan headquarters who have just obtained AFAM academic validation from the Ministry of University and Research: the first in Fragrance and Cosmetics Brand Management and Licensing and the second in Marketing and Communication Management for Fragrances and Cosmetics with a very international and decidedly open and curious range of students. From October 2024 a new three-year course will be inaugurated in Fragrances and Cosmetics Product and Communicationalso AFAM validated.
There School of Florence will launch the Master in Olfactory Experience Management for the Luxury Industry, validated by AFAM, and designed to train professionals with specific training linked to the creation of an immersive luxury experience.
Following the international vocation of Istituto Marangoni, Masters and BAs with a focus on Marketing and Communication were launched at the Paris, Mumbai and Shanghai offices.
There Dubai office, with Management courses dedicated to Fragrances&Cosmetics, it offers a unique opportunity to broaden knowledge in this geographical area sensitive to the Beauty sector and among the top perfume markets.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
