Intimissimi man He celebrated his tenth anniversary with a special event and the evolution of the brand, from today IUMAN – Intimissimi man. A change that does not only concern the name, but which marks a bold and decisive step towards the future of the male time, always maintaining its tradition of Quality, comfort and innovation.
Not surprisingly, the central theme of the evening, which saw the participation of many Italian and international guests, including Stefano De Martino and Nicolò de Devitiis, It was precisely the Futurean expression of that all new perspective of the man, where innovation, comfort and design intertwine to redefine the rules.
The event was also an opportunity to retrace the history of the brand thanks to a parade of iconic leaders, to whom the presentation of the new sea collection was joined to immediately immerse yourself in the new world of Very IUMAN-INTIME Man.
An engaging evening, which did not fail to give emotions thanks to the exclusive performance of Achille Lauro Which, with its unmistakable style, gave a unique performance and full of energy.
During the show the new boxer was revealed «The indestructible », The result of the brand’s commitment to respond to one of the most felt requests by consumers: a product that unites comfort and durability. The very name of the boxer contains the promise of an essential, high quality garment, destined to become a must-have in the everyday life of every man.
Source: Vanity Fair
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