Of George Lampiris
Pernod Ricard Hellas will premiere with price increases in the summer season, as admitted in a press conference given by the company, Mathieu Lambotte, CEO of the company.
“There is a general picture of rising prices worldwide and this is affecting products as well, as there are price increases in transport and raw materials with the result that all companies operating in the food and beverage sector in turn proceed to increases in final products “, Mr. Lambotte stated specifically.
Within the next four months, the new prices of its products will pass
He said that no increase has been made so far by Pernod Ricard Hellas. However, he announced in advance that something like this would happen within the next four months.
It is noted that Pernod Ricard Hellas completes the current financial year on June 30. Therefore, the decision for price increases on its products will come within the current financial year and will essentially anticipate the upcoming summer period in Greece.
The most famous alcoholics of the company
The most famous of its products in the Greek market are Chivas Regal, Ballantine’s, Four Roses, Jameson, Eoliki, Havana Club, Mumm champagne and ouzo MINI. In essence, the revaluations are to be applied to its entire portfolio. The CEO of Pernod Ricard Hellas also noted that it is not yet known the percentage of price increases that will apply to its products when this happens.
Strong sales recovery from July 2021 onwards
On the sidelines of the same event, Mathieu Lambotte mentioned, among other things, that the company recorded a strong recovery from July 2021 onwards, according to what M. Lambotte reported.
As he noted, last summer was characterized by intense tourist traffic, which returned to Greece. Indicative of the course of the company in our country is the fact that based on the recent financial statements published by the parent company, Pernod Ricard, sales in Europe increased in the first half of the year from 1.45 billion euros in 2021, to 1.79 billion euros in 2022, while worldwide sales of the Pernod Ricard group in the first half increased from 4.98 billion euros to 5.95 billion euros.
The new arrival of Malfy Gin in the portfolio of Greece
The company’s plan is to strengthen the gin sector, where it proceeds with the introduction of the Italian premium drink, Malfy Gin. The CEO of the company estimated that this year will be strengthened, given the significant number of bookings for tourist accommodation in Greece.
It is reminded that Pernod Ricard Hellas has undertaken since October 2020 the distribution of the Greek liqueur production, Roots. According to the head of the multinational in our country, if other distilleries or distilleries arise that maintain a similar character to Roots Spirits, of the Smyrlakis brothers, he will seek cooperation with them. The distribution cooperation of Roots was preceded a few months earlier by another agreement between the two parties for the production of Roots liqueurs at the Pernod Ricard Hellas facility in Mytilene.
The environmental movement “My beach. Our Planet”
It is noted, among other things, that Pernod Ricard Hellas is also making moves in the field of corporate responsibility, as following the group’s global commitments regarding sustainability and social responsibility, it carries out the environmental action “My beach. Our Planet”. a new culture of ecological and sustainable behavior on Greek beaches.
Given that a significant percentage of its products are consumed on the beaches and aiming to balance the environmental impact of its operation in Greece, Pernod Ricard Hellas makes a long-term commitment to bring about change in both the catering industry and the environment of its beaches. Of Greece.
As part of this initiative, it will train catering professionals for the adoption of sustainable operating practices of Greek beach bars. At the same time, from this spring, it undertakes the cleaning of 7 beaches in Greece.
Source: Capital
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