Intel’s share of the processor market could drop to a new low next year. Largely thanks to Apple’s decision to stop using chips from the American giant in Mac computers. Apple announced last year that it intends to migrate all of its computers to its own processors within two years. This transition is expected to end next year, but so far the company has only released four Macs with Apple M1 processors.
As a result of such actions, Intel will lose 50% of orders from Cupertinians this year, which will lead to a decrease in market share. According to the resource DigiTimes, in 2023 the American chipmaker will own less than 80%. However, sources say Apple’s ARM-based Silicon series of processors will play a key role in reducing Intel’s share this year, which will eventually stop shipping its chips to Apple.
Intel seems to be well aware of the impact Apple will have on its business, so it has launched several marketing campaigns against M1-based Macs, promoting the notion that Intel-based laptops are superior to newer Macs. According to Bloomberg, Apple is already testing high-performance GPUs with 32 and 128 cores for its future computers.
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