IHeartMedia is partnering with NFT platform OneOf to distribute NFT digital artist Corey Van Liu and several artists. The promotion will take place as part of the iHeartRadio 2021 Music Festival in Las Vegas.
iHeartRadio is the largest multi-genre music festival in the world, taking place in Las Vegas and broadcast by nationwide television and internet music platforms. IHeartRadio received over 16.2 billion social media views last year.
Distributable collectible NFTs include digital autographs of artists performing at the festival. NFT artist Cory Van Lew will reflect the themes of Artist First, For All Fans, and Environmental Responsibility.
It is not yet clear which artists included their signatures in the NFT collection, but it is revealed that Billie Eilish, Coldplay, J. Cole, Khalid, Maroon 5 and many others have agreed to perform at the festival. Fans will be able to receive tokens by making a donation, with 100% of the proceeds going to climate change initiatives endorsed by the United Nations.
The idea of ​​spreading NFT during the popular iHeartRadio music festival was a result of the global public interest in the NFT market, which continues to attract the attention of private and institutional investors.
In the first half of 2021, NFT sales reached $ 2.5 billion, and the market could easily surpass that in the second half of 2021.
According to the tracking portal
NonfungibleOver the past 30 days, about $ 896 million has been spent on NFT. Most likely, this figure will exceed $ 900 million for the whole August, which will be a new record for a growing industry.
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