Awaiting approval from SEC exchange-traded fund based on the spot price of the first cryptocurrency, Hashdex has published a promotional video for the future product.
— Hashdex (@hashdex) December 20, 2023
Back on December 18, Bitwise began promoting Bitcoin ETFs using visual content.
A word to the wise, from a man of few words. #bitcoinisinteresting https://t.co/wantGiAIqJ pic.twitter.com/x5MPbElEev
— Bitwise (@BitwiseInvest) December 18, 2023
The company involved American character actor Jonathan Goldsmith in the advertising. Artist famous as the face of the Dos Equis beer marketing campaign as “The Most Interesting Man in the World.”
In 2016, the drink maker replaced Goldsmith with French actor Augustin Legrand to “reboot the character according to current realities.”
The first video advertising a Bitcoin fund in Bitwise was commented on: “wise from the laconic.”
Following this, the company released a new video with his participation. Continuing the previous plot, the main character states that Satoshi Nakamoto sends his regards to the audience.
Listen closely, my friends. #bitcoinisinteresting pic.twitter.com/pbfo6vlX0C
— Bitwise (@BitwiseInvest) December 20, 2023
The participation of an actor born in 1938 and the slogans suggest that advertising for the future Bitcoin fund Bitwise is aimed at the older generation of Americans, who control significant financial resources. In turn, VanEck allegedly made a bet on younger investors by using the HODL meme, popular in the crypto community, as its ticker symbol for its ETF.
Bitwise experts predict that the price of Bitcoin will rise to $80,000 after the launch of Bitcoin spot funds.
Source: Cryptocurrency
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